McDonald’s North East Unveils Zesty Chicken Puff, MC Deal 11 Excites
McDonald’s India North East adds a spicy Chicken Puff to its menu and rolls out MC Deal 1+1—two hot additions that promise local delight and value.
Prakhar
A Puff with Regional Punch
McDonald’s North East has made a bold local play by introducing the Chicken Puff, a flaky pastry filled with tangy minced chicken, ginger, and aromatic spices. It is tailored to local palates and bridges familiar street-snack flavours with McDonald’s quality assurance.
Value Meets Variety in MC Deal 1+1
Alongside the puff, McDonald’s is launching MC Deal 1+1, bundling a burger, fries, Chicken Puff, and a soft drink at an irresistible price. The combo addresses both variety-seekers and value hunters, ensuring a complete meal that celebrates regional tastes without breaking the bank.
Local Sourcing, Local Smiles
Ingredients for the Chicken Puff—free-range chicken, fresh coriander, and hand-rolled pastry—are sourced from North East suppliers, reinforcing McDonald’s commitment to regional farmers and boosting local economies.
Digital-First Engagement
The launch campaign features playful GIFs of dancing puffs on McDonald’s app, alongside a “Find Your Puff” AR filter on Instagram. Early-bird app orders earn bonus McCafé coffee coupons, driving mobile app downloads and first-time trial.
The Flavor Road Ahead
With the Chicken Puff and MC Deal 1+1, McDonald’s North East signals a stronger focus on regional innovation—setting a template for local menu experiments across India’s diverse culinary landscape.
