HMD Partners with Cricket Star Jemimah Rodrigues
HMD collaborates with Indian cricketer Jemimah Rodrigues to connect with young, tech-savvy audiences, emphasizing shared values of innovation and authenticity
HMD (Human Mobile Devices) has announced a long-term partnership with Jemimah Rodrigues, the dynamic all-rounder from the Indian national women's cricket team. This collaboration aims to resonate with India's young, tech-savvy audience, emphasizing shared values and a keen understanding of modern technology needs.
Jemimah Rodrigues, celebrated for her versatility and elegance both on and off the cricket field, represents HMD’s core values of innovation, sustainability, and authenticity.
"HMD is a new brand that appeals to a young audience who value meaningful innovation and authenticity. In Jemimah, we see a vibrant and versatile brand advocate who truly expresses herself on and off the field. We are thrilled about this long-term partnership. It will be magical," said Tathagat Jena, head of online business, DTC, and marketing at HMD.
Jemimah Rodrigues expressed her excitement about the partnership, stating, “In a world where athletes like us are expected to be like machines, here is a technology brand that wants us to be human. I am really excited to be with Human Mobile Devices.”