Tag: retail media

Business Spotlight
Myntra Elevates Puja Rizal To Deputy Director Brand Partnership And Monetisation

Myntra Elevates Puja Rizal To Deputy Director Brand Partnership...

Myntra promotes Puja Rizal to deputy director in brand partnerships and monetisation.

Campaigns
Amazon India Unveils New ‘Aur Dikhao’ Campaign with WPP to Strengthen Value and Choice Positioning

Amazon India Unveils New ‘Aur Dikhao’ Campaign with WPP...

Amazon India launches a new chapter of its Aur Dikhao campaign with WPP, focusing...

Industry
Global Ad Market to Hit $772.4 Billion in 2024, Digital Leads

Global Ad Market to Hit $772.4 Billion in 2024, Digital...

Global ad spend is set to hit $772.4 billion in 2024, driven by digital growth,...

Inside Edge
Retail Media’s Rise: Zepto, Blinkit, and E-Commerce Ad Revenue Boom

Retail Media’s Rise: Zepto, Blinkit, and E-Commerce Ad...

Retail media advertising booms as Zepto, Blinkit, Amazon, and Flipkart drive massive...

Analysis
Is retail media accelerating in the digital advertising competition?

Is retail media accelerating in the digital advertising...

As per industry reports & observers, retail media is the third-fastest-growing advertising...