Myntra FWD Engages Gen Z with Campus ‘Makeover Machine’ Activation
Myntra FWD launches ‘Herd Se Hatke Makeover Machine’ campus campaign, targeting Gen Z with exclusive fashion deals, interactive vending machine, and back-to-college style experiences.
Sumit Rawat
Myntra’s Gen Z-focused fashion platform, FWD, is tapping India’s youth as a key growth driver with its latest campus activation, the ‘Herd Se Hatke Makeover Machine’. The initiative, launched ahead of International Youth Day, is designed to inspire self-expression, build brand engagement, and give students a style edge for the new academic year.
Timed with the back-to-college season, the campaign brought Myntra FWD’s trend-forward fashion directly to campuses in Mumbai, Pune, and Delhi. Participating colleges included K J Somaiya Institute of Management, Narsee Monjee Institute of Management Studies, and SVKM's Mithibai College of Arts.
Students could unlock geo-fenced digital coupons by scanning a QR code, with deals starting at INR 99 on curated Gen Z fashion. The campaign’s highlight was an interactive vending machine that activated after 1,000 scans, dispensing free merchandise and sparking high-energy celebrations on campus.
Across five Mumbai colleges and select campuses in Pune and Delhi, the activation engaged approximately 10,000 students, with each campus generating over 1,000 QR scans. Myntra FWD said the campaign reflects its commitment to connecting with young consumers at the heart of their cultural and social spaces.
