Tag: Gen Z

Campaigns
PepsiCo India Launches Adrenaline Rush Energy Drink for Gen Z Consumers

PepsiCo India Launches Adrenaline Rush Energy Drink for...

PepsiCo India has launched Adrenaline Rush, a new energy drink brand targeting young...

Industry
Horlicks Launches Ready-To-Drink Milkshakes For Gen Z Consumers

Horlicks Launches Ready-To-Drink Milkshakes For Gen Z Consumers

Horlicks has entered the RTD beverage category with a new milkshake range and launched...

Campaigns
Vadilal Targets Gen Z With ‘#IceCreamWaliSituationship’, Launches Café Mocha, Pista Kunafa

Vadilal Targets Gen Z With ‘#IceCreamWaliSituationship’,...

Vadilal Industries targets Gen Z with its ‘#IceCreamWaliSituationship’ campaign,...

Campaigns
From Lakmé to Biryani Blues: How brands are turning the Diet Coke shortage into a win

From Lakmé to Biryani Blues: How brands are turning the...

A Diet Coke shortage became a viral moment, with brands like Blinkit and Biryani...

Campaigns
Too Yumm Unveils Limited-Edition K-Bomb Chocolate Noodles for Festive Fun

Too Yumm Unveils Limited-Edition K-Bomb Chocolate Noodles...

Too Yumm! launches limited-edition K-Bomb Chocolate Noodles for the festive season,...

Campaigns
Myntra FWD Glitchez Drops a Loud, Proud Gen Z Celebration

Myntra FWD Glitchez Drops a Loud, Proud Gen Z Celebration

Myntra’s FWD Glitchez campaign brings bold visuals, glitch aesthetics, and unapologetic...

Campaigns
Nike's 'Why Do It?' Reimagines 'Just Do It' for Gen Z

Nike's 'Why Do It?' Reimagines 'Just Do It' for Gen Z

Nike's 'Why Do It?' campaign redefines greatness as a choice, inspiring Gen Z athletes...

Campaigns
Myntra FWD Engages Gen Z with Campus ‘Makeover Machine’ Activation

Myntra FWD Engages Gen Z with Campus ‘Makeover Machine’...

Myntra FWD launches ‘Herd Se Hatke Makeover Machine’ campus campaign, targeting...

Campaigns
Myntra Pleads with Gen Z to Ditch Sketchy Websites, Shop Safely

Myntra Pleads with Gen Z to Ditch Sketchy Websites, Shop...

Myntra’s new “Ride the Wild” campaign humorously warns Gen Z against dodgy e‑tailers,...

Campaigns
Amazon Fashion Relaunches Gen Z “Serve” Storefront for Fresh Discovery

Amazon Fashion Relaunches Gen Z “Serve” Storefront for...

Amazon Fashion rebrands its Gen Z storefront as “Serve,” curating 2 million products...

Campaigns
Kapil Sharma Makes Policybazaar Term Plans Relatable for Gen Z

Kapil Sharma Makes Policybazaar Term Plans Relatable for...

Policybazaar enlists Kapil Sharma in a witty spot urging Gen Z to choose term-life...

Business
The Souled Store Acquires Redwolf to Expand Pop-Culture Merch Portfolio

The Souled Store Acquires Redwolf to Expand Pop-Culture...

The Souled Store acquires Redwolf, uniting two fan-favorite apparel brands to deliver...

Inside Edge
Leapfrog Network Acquires Popinions, Supercharging Gen-Z’s Unfiltered Digital Voice

Leapfrog Network Acquires Popinions, Supercharging Gen-Z’s...

Digital publisher Leapfrog Network acquires Popinions Instagram page, preserving...

Campaigns
Gen Z’s Career Crusade: Naukri.com Ignites “Love Your Career” Revolution

Gen Z’s Career Crusade: Naukri.com Ignites “Love Your Career”...

Naukri.com’s “Love Your Career” campaign empowers Gen Z to chase bold ambitions,...

Campaigns
Foxtale & Rohit Saraf: Sunscreen Advocacy for Bold Young Men

Foxtale & Rohit Saraf: Sunscreen Advocacy for Bold Young...

Foxtale enlists Rohit Saraf to champion sunscreen use among young men, blending...

Campaigns
Third Wave Coffee’s “Slice of Joy”: Pizza Meets Brew Bliss

Third Wave Coffee’s “Slice of Joy”: Pizza Meets Brew Bliss

Third Wave Coffee unveils its “Slice of Joy” pizza range, marrying gourmet coffee...