Tag: Gen Z

Business Spotlight
Kingfisher’s Bold Brew: New Flavours Woo Gen Z Palates

Kingfisher’s Bold Brew: New Flavours Woo Gen Z Palates

Kingfisher targets Gen Z with bold, fruity flavours, adding zest to its iconic brand....

Campaigns
Chess Meets Gen Z: Myntra’s FWD Ad Strikes Gold

Chess Meets Gen Z: Myntra’s FWD Ad Strikes Gold

Myntra’s FWD ad blends chess legends Vishwanathan Anand and Gukesh with Gen Z swag,...

Industry
Influencers Transform Into Entrepreneurs, Shaping Products with Audiences

Influencers Transform Into Entrepreneurs, Shaping Products...

Influencers are evolving into entrepreneurs, co-creating products with their followers,...

Industry
Gen Z Fuels India’s Buzz for Non-Alcoholic Spirit Revolution

Gen Z Fuels India’s Buzz for Non-Alcoholic Spirit Revolution

Gen Z's sober curious movement is driving India's love for sophisticated, non-alcoholic...

Campaigns
Top Brands That Hooked Gen Z with Bold Marketing in 2024

Top Brands That Hooked Gen Z with Bold Marketing in 2024

How brands like Duolingo, Bumble, and Crocs captured Gen Z’s attention with bold,...

Campaigns
Zostel Drives Wanderlust by Inspiring Gen Z and Millennials

Zostel Drives Wanderlust by Inspiring Gen Z and Millennials

Zostel inspires Gen Z and Millennials with experiential travel, social media trends,...

Campaigns
Youthbeat, Myntra’s FWD, and Bhuvan Bam Team Up for Campaign

Youthbeat, Myntra’s FWD, and Bhuvan Bam Team Up for Campaign

Youthbeat, Myntra’s FWD, and Bhuvan Bam create a viral, Gen Z-focused campaign blending...

Industry
Gen Z is Driving the Social Commerce Revolution

Gen Z is Driving the Social Commerce Revolution

Gen Z is changing the way we shop. Learn how social media platforms are becoming...

Inside Edge
Gen Z Redefines Digital Culture: A Playbook for Brands

Gen Z Redefines Digital Culture: A Playbook for Brands

Discover how Gen Z reshapes digital content, trends, and marketing strategies. Learn...

Campaigns
Citykart Launches New Anthem: Fashion for All Seasons

Citykart Launches New Anthem: Fashion for All Seasons

Citykart's new anthem, "Citykart ka Fashion Bawal Poore Saal," celebrates affordable...

Campaigns
Taapsee Pannu Sparks Trendsetting with Swiss Beauty

Taapsee Pannu Sparks Trendsetting with Swiss Beauty

Taapsee Pannu stars in Swiss Beauty's new campaign, encouraging young women to embrace...

Inside Edge
Diljit Dosanjh's Candid Moment with Veeba’s WokTok Noodles Steals Hearts

Diljit Dosanjh's Candid Moment with Veeba’s WokTok Noodles...

Diljit Dosanjh's unscripted moment enjoying Veeba’s WokTok noodles steals the show...

Campaigns
Domino’s Revamps Cheese Burst Pizza with New Flavors to Woo Gen Z

Domino’s Revamps Cheese Burst Pizza with New Flavors to...

Domino's redefines cheese indulgence with three new flavors for Gen Z, focusing...

Campaigns
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Google India's Ad: Gen Z Gets Instant Payments with 'Android Tap to Pay

Google India's Ad: Gen Z Gets Instant Payments with 'Android...

In state-of-the-art hyper-connected international, phones are extra than simply...

Campaigns
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Jockey Updates ‘Nothing Fits Better’ Campaign to Appeal to Gen Z

Jockey Updates ‘Nothing Fits Better’ Campaign to Appeal...

This constant up campaign, the insignia focuses to combo its imperishable values...

Campaigns
Hashtag Orange Wins Media Mandate for Dish TV's Watcho App

Hashtag Orange Wins Media Mandate for Dish TV's Watcho...

Hashtag Orange is tasked with brand building and performance marketing for Dish...