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Campaigns
Youthbeat, Myntra’s FWD, and Bhuvan Bam Team Up for Campaign

Youthbeat, Myntra’s FWD, and Bhuvan Bam Team Up for Campaign

Deepanjali Dec 20, 2024 0 11

Youthbeat, Myntra’s FWD, and Bhuvan Bam create a viral, Gen Z-focused campaign blending...

Industry
Gen Z is Driving the Social Commerce Revolution

Gen Z is Driving the Social Commerce Revolution

Deepanjali Dec 4, 2024 0 20

Gen Z is changing the way we shop. Learn how social media platforms are becoming...

Inside Edge
Gen Z Redefines Digital Culture: A Playbook for Brands

Gen Z Redefines Digital Culture: A Playbook for Brands

sheetal Nov 27, 2024 0 23

Discover how Gen Z reshapes digital content, trends, and marketing strategies. Learn...

Campaigns
Citykart Launches New Anthem: Fashion for All Seasons

Citykart Launches New Anthem: Fashion for All Seasons

Deepanjali Nov 20, 2024 0 20

Citykart's new anthem, "Citykart ka Fashion Bawal Poore Saal," celebrates affordable...

Campaigns
Taapsee Pannu Sparks Trendsetting with Swiss Beauty

Taapsee Pannu Sparks Trendsetting with Swiss Beauty

Deepanjali Nov 12, 2024 0 23

Taapsee Pannu stars in Swiss Beauty's new campaign, encouraging young women to embrace...

Inside Edge
Diljit Dosanjh's Candid Moment with Veeba’s WokTok Noodles Steals Hearts

Diljit Dosanjh's Candid Moment with Veeba’s WokTok Noodles...

Deepanjali Oct 30, 2024 0 57

Diljit Dosanjh's unscripted moment enjoying Veeba’s WokTok noodles steals the show...

Campaigns
Domino’s Revamps Cheese Burst Pizza with New Flavors to Woo Gen Z

Domino’s Revamps Cheese Burst Pizza with New Flavors to...

Deepanjali Oct 30, 2024 0 50

Domino's redefines cheese indulgence with three new flavors for Gen Z, focusing...

Campaigns
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Google India's Ad: Gen Z Gets Instant Payments with 'Android Tap to Pay

Google India's Ad: Gen Z Gets Instant Payments with 'Android...

Sumit Rawat Sep 26, 2024 0 118

In state-of-the-art hyper-connected international, phones are extra than simply...

Campaigns
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Jockey Updates ‘Nothing Fits Better’ Campaign to Appeal to Gen Z

Jockey Updates ‘Nothing Fits Better’ Campaign to Appeal...

Sumit Rawat Sep 10, 2024 0 28

This constant up campaign, the insignia focuses to combo its imperishable values...

Campaigns
Hashtag Orange Wins Media Mandate for Dish TV's Watcho App

Hashtag Orange Wins Media Mandate for Dish TV's Watcho...

Sumit Rawat Jul 30, 2024 0 49

Hashtag Orange is tasked with brand building and performance marketing for Dish...

Campaigns
McDonald's India Redefines Value with McSavers+ Campaign

McDonald's India Redefines Value with McSavers+ Campaign

Sumit Rawat Jul 4, 2024 0 50

McDonald's India launches McSavers+ campaign, showcasing irresistible snack combos...

Industry
KFC and BGMI Team Up for Zinger Box Gaming Rewards

KFC and BGMI Team Up for Zinger Box Gaming Rewards

Sumit Rawat Jul 4, 2024 0 116

KFC India and KRAFTON India have partnered to introduce a special KFC Zinger Box...

Industry
WOW Skin Science launches 'Color Cupid' cosmetics for Gen-Z, Millennials

WOW Skin Science launches 'Color Cupid' cosmetics for Gen-Z,...

Sumit Rawat Jun 27, 2024 0 43

The new makeup brand is specifically designed and curated for Gen-Z and Millennial...

Industry
Liberty Shoes launches #ForeverSneakers to captivate Gen Z and Millennials

Liberty Shoes launches #ForeverSneakers to captivate Gen...

Sumit Rawat Jun 19, 2024 0 48

The #ForeverSneakers collection is Liberty's response to the evolving tastes of...

Campaigns
Samsung Launches Gen Z-Focused Campaign With Shanaya Kapoor and Rohan Gurbaxani

Samsung Launches Gen Z-Focused Campaign With Shanaya Kapoor...

Sumit Rawat May 17, 2024 0 67

Samsung's new campaign, featuring Shanaya Kapoor and Rohan Gurbaxani, highlights...

Campaigns
SBI Securities Introduces #PlayItRight Campaign, Merging Cricket and Investment

SBI Securities Introduces #PlayItRight Campaign, Merging...

Sumit Rawat May 1, 2024 0 48

#PlayItRight campaign consists of five films aimed at promoting responsible gaming...