When haggling with Peyush Bansal for the Lenskart advertisement, Karan Johar defies reason.

Who could refuse the irresistible eyewear from Lenskart? Evidently, not even the extremely wealthy, who could afford lakhs in designer frames. The eyewear company recently released its newest TV ad, which caught everyone's attention. The cameos by Lenskart CEO Peyush Bansal and director Karan Johar, though the advertisement itself is funny and memorable, are the highlight.

Johar calls Bansal in a panic to rave about Lenskart's incredible selection of eyewear in the opening scene of the movie. But there's a problem. Even though the designs are enticing, Johar is still clearly upset about the low, low prices.

“Lekin ye jo price hain 999, dollars right? (The price is 999, it's in dollars right?)" Bansal corrects Johar by saying that it is in rupees. The voice of the director shifts from excitement to concern: "I can't be seen with glasses for less than one lakh."

What comes next is Johar's most ridiculous attempt at haggling, in which he demands that the prices be increased rather than decreased.

Exasperated Bansal, explains that Lenskart has been able to maintain low prices and high quality because there are no middlemen. The filmmaker offers money for middlemen, but it is ignored.

After that, the CEO tells Johar to look for pricey glasses elsewhere and responds: "Tujhe Ameeron ki haaye lagegi. (Rich people will curse you)"

The idea behind the advertisement is that even the top fashion icons in the nation, who have access to the most expensive and exquisite eyewear, can't resist Lenskart's creations.

Although having a celebrity in an advertisement is nothing new, the company's founder's cameo makes a world of difference. The commercial exemplifies the "CEO as front man" strategy, which was popularised by former Chrysler CEO Lee Iacocca, who appeared in numerous commercials for the business.

The comment section was full of viewpoints, as usual. One commenter noted that given the film's creativity, it's likely that CRED's creators were accountable for: It appears that Lenskart hired Cred's advertising firm.

They're not mistaken either, given that Tanmay Bhat's name is all over the advertisement. The newest Lenskart product was conceptualised by Bhat, the mind behind CRED's nostalgia marketing campaigns.

Others praised Bansal's performance in glowing terms. Whether the businesses in which sharks invested produced returns or not, one thing is certain: they have amassed enough notoriety to be featured in their own advertisements and market their products independently.