MLB Names Suryakumar Yadav India Ambassador, Renews JioStar Deal
Major League Baseball has appointed Suryakumar Yadav as its India ambassador and renewed its broadcast partnership with JioStar to expand the sport's reach in the country.
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Major League Baseball (MLB) has named Indian cricketer Suryakumar Yadav as its ambassador for India and extended its broadcast partnership with JioStar as the league seeks to expand baseball’s footprint in the country.
As part of the partnership, Yadav will work with MLB on fan engagement initiatives, original content and events across India and the United States. He is also scheduled to compete in MLB All-Star Week, July 10-14 in Philadelphia.
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JioStar Renewal:
MLB also announced the renewal of its media rights deal with JioStar, which will remain the league’s broadcast partner in India across television and digital platforms. As part of the renewed partnership, select regular season games, the MLB All-Star Game, Postseason and the World Series will be covered.
“India has one of the most vibrant sports cultures in the world and these partnerships allow us to connect with fans in a meaningful way,” said Jeremiah Yolkut, Senior Vice President, Global Operations and Events, Major League Baseball.
“Surya is one of the most recognised athletes in India, having the ability to connect with millions of fans across the country,” he added. We are building a strong foundation to further expand the reach of baseball across the country along with our renewed partnership with JioStar.
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Grassroots Expansion:
One of the best things about sport is that it brings people together, no matter where they are from," said Yadav of his new role. “I’m excited to partner with Major League Baseball and be part of its journey in India. I’m looking forward to learning more about the game myself and helping more fans find the energy, excitement and culture that make baseball something special.”
The announcement follows MLB's partnership with RISE Worldwide, which supports the league's efforts to expand baseball-related initiatives in India through grassroots engagement and broader fan outreach.
