Netcore partners with Global Pay to unify customer engagement across 12+ channels and connect real-time intent to sales

Mumbai, India, 8th Sept — Netcore, a leading agentic marketing platform, today announced its partnership with WSFx Global Pay Ltd. (GlobalPay) (BSE: 511147), the trusted standard in global payments and India's leading fintech in foreign exchange and cross-border payments, to power the company's customer engagement transformation, bringing omnichannel marketing automation and a Customer Data Platform (CDP) onto a single platform.

GlobalPay has over 40 years in the forex and remittance business, ISO 27001 certification, 26+ branches across India, and a network of 850+ corporates and 650+ agents, serving over 1 million customers. The company serves global travellers, students, and corporates at moments that are both time-sensitive and high-intent: buying currency before a trip, funding tuition abroad, reloading a forex card, or moving money overseas. Before the transformation, the company's customer data, engagement channels, and sales team sat in separate systems, making it difficult to act on customer intent in real time.

Delivered through a discovery-led implementation (discovery in July 2025, with the core build completed by early 2026), the partnership brought together:

12+ channels in one panel, including email, domestic and international SMS, WhatsApp, RCS, app push, web push, web message, in-app messages, nudges, and Facebook and Google custom audiences, all activated for the GlobalPay team to design, run, and measure campaigns from one place.

Daily and real-time data fusion, with ERP data on currency, card, remittance, and lead status flowing in daily over secure SFTP, alongside roughly 38 distinct customer actions such as starting a currency order or checking a rate, streamed live through Netcore's Activity API.

Behaviour-triggered journeys, meeting customers with timely, relevant messages when they start a currency order but don't pay, drop off mid-remittance, check a rate, or log in without acting.

A closed loop from intent to phone call, with event- and trigger-based leads flowing instantly from Netcore into GlobalPay's CRM the moment a customer acts, so the Inside Sales team can follow up in real time with full visibility into outcomes. This same closed loop is now migrating from Zoho to Salesforce.

Consolidated transactional and promotional messaging, with GlobalPay's email, SMS, and WhatsApp volumes and sending domains migrated onto a single platform.

Contextual, profile-aware nudges across web and app, with groundwork laid for tailoring the app experience to different customer profiles, including students, travellers, and corporates.

"Over the past few months, we've been through a major customer-engagement transformation, implementing omnichannel marketing automation and a Customer Data Platform. Through every challenge, the Netcore team stood by us with patience, expertise, and genuine commitment. Great platforms help. Great people make it happen," said Niraj Shetty, GlobalPay.

"Our data, our channels, and our sales team were all doing good work in separate rooms. Putting them on one platform meant we could finally act on a customer's intent while it was still live, a rate check in the morning becoming a conversation the same day, not a follow-up next week," said Radhika Mathur, Digital Brand Head, GlobalPay.

"The difference shows up in everyday work. We build a campaign across a dozen channels from one panel, watch how customers respond, and change it ourselves. Nothing waits in a queue, and nothing gets lost between systems," said Nistha Mishra, Marketing Executive, GlobalPay.

"Forex and remittance is a business of moments. A customer checking a rate or starting a transfer is telling you exactly what they need, and that window closes fast. What we built with GlobalPay brings their data, their channels, and their sales team onto one platform so that intent turns into a conversation the same day, not a follow-up next week. That's the shift from marketing automation to agentic engagement, and we're proud to be GlobalPay's partner in it," said Kalpit Jain, CEO at Netcore.

About Netcore

Netcore is the agentic marketing platform that co-owns your business outcomes. It helps brands move from engaging customers to growing revenue, retention, and lifetime value at scale. Its specialised AI agents autonomously plan, execute, personalise, and optimise every stage of the customer journey, learning from each interaction to feed a shared context and governance layer. As a full-stack platform, Netcore unifies search, customer engagement, personalization, and owned-channel infrastructure across 9+ channels including email, Whatsapp, RCS, APN etc. It is trusted by 6,500+ brands globally across e-commerce, retail, banking and financial services, media and entertainment, and travel, including Crocs, Domino's, Puma, Adidas, and Standard Chartered. Netcore is a recognised leader by Gartner and Forrester, and is appraised at Level 3 of ISACA's CMMI®. The platform is ISO 27001:2013 certified and compliant with SOC 2, GDPR, HIPAA, and CCPA standards. For more information, visit netcore.ai