Casio India Launches G-SHOCK LUXE BLACK Series Featuring Vicky Kaushal
G-SHOCK unveils its 'Unfazed by Time' campaign featuring Vicky Kaushal, introducing the matte-black, octagonal LUXE BLACK 2100 watch series.
Sandhya
Actor Vicky Kaushal stars in G-SHOCK’s latest brand film, "Unfazed by Time," highlighting composure, resilience, and individuality in chaotic situations. The campaign introduces the watchmaker's new LUXE BLACK series—a fresh take on the iconic 2100 lineup featuring an octagonal design, matte black finish, and subtle metallic detailing.
Embodying Resilience Under Pressure
Created in partnership with Ducktape Studios and directed by Raylin Valles, the brand film depicts Kaushal navigating high-intensity, confronting scenarios while remaining steadfastly calm. The narrative mirrors the core ethos of G-SHOCK: maintaining internal composure regardless of external chaos.
Evolving for the Modern Generation
According to Takuto Kimura, Managing Director of Casio India, the campaign reflects a shift toward contemporary self-expression while staying true to the brand’s original durability. "With 'Unfazed by Time', we wanted to express that philosophy in a way that feels relevant to how people today see themselves and the world around them," Kimura noted, highlighting the campaign's focus on individuality and self-belief.
A Personal Connection to Brand Values
Reflecting on his involvement, Vicky Kaushal shared that the core message deeply resonated with his personal outlook. "There is something very powerful about knowing what you stand for and staying true to it, regardless of how the world around you changes," Kaushal stated, adding that the concept allowed him to represent authentic strength and steadfastness.
