Time, Crafted with Love: Hrithik Roshan Stars in Rado’s Moving New Campaign ‘The Search’
Rado launches its new brand campaign ‘The Search’ featuring Hrithik Roshan. Follow the global brand ambassador’s emotional journey from sketch to the Centrix Open Heart Diamonds timepiece.
Sandhya
Global luxury watchmaker Rado has unveiled its latest brand campaign, ‘The Search’, featuring long-time global brand ambassador Hrithik Roshan. The cinematic film captures the emotional intersection of memory, personal narrative, and precision watchmaking as Roshan embarks on a quest to craft a deeply meaningful gift.
A Journey from Sketch to Timepiece
The campaign narrative opens with Roshan wearing the Captain Cook High-Tech Ceramic Chronograph while sketching design concepts inspired by personal memories of a loved one. Driven by the desire to turn emotion into a tangible object, he collaborates closely with Rado’s design and engineering teams.
Throughout the film, Roshan experiments with various shapes, textures, and finishes, eventually choosing Rado’s signature plasma high-tech ceramic—a material renowned for its metallic shine, lightweight feel, and scratch resistance without using any metal components.
Revealing the Centrix Open Heart Diamonds
The creative process culminates in the creation of the Centrix Open Heart Diamonds in plasma high-tech ceramic.
Key design elements of the timepiece include:
- Dial: A luminous, light silver mother-of-pearl face.
- Open-Heart Design: A precision cutout exposing the intricate mechanical movement beneath.
- Accent: Fine diamond hour markers that add subtle elegance.
In the film’s closing sequence under a clear night sky, Roshan unveils the completed watch as a tribute to his journey, ending with an iconic frame of the Rado anchor set against the stars. The campaign highlights Rado’s master-of-materials heritage while showcasing how timepieces can capture deeply personal stories.
