Kenstar Launches Air Cooler Campaign Featuring Rajkummar Rao and Patralekha

Home appliance brand Kenstar has rolled out a new video campaign promoting its latest air cooler range, featuring actors Rajkummar Rao and Patralekha. The campaign highlights the company’s India-first range of air coolers equipped with a 5-Star BEE energy rating and a five-year warranty, positioning the products as energy-efficient cooling solutions designed for Indian households.

The campaign focuses on the growing demand for appliances that balance performance with electricity savings. With rising temperatures and increasing awareness about energy consumption, brands in the cooling appliance category are increasingly emphasizing efficiency, durability and long-term value as key product differentiators.

Rajkummar Rao, who serves as Kenstar’s brand ambassador, said the campaign reflects the brand’s focus on reliability and practical innovation for consumers. “Kenstar has always stood for reliability and meaningful innovation. This range is not just a campaign, it’s a promise that genuinely benefits Indian families through energy efficiency and long-term dependability,” he said.

Patralekha added that the brand’s long-standing reputation plays an important role in building consumer trust. “What I truly value about Kenstar is the trust it has built over the years. Their products reflect what today’s consumer looks for—performance, responsibility, and peace of mind.”

Through the campaign, Kenstar is attempting to strengthen its positioning as a trusted cooling solutions brand with a strong mass-market appeal. By using familiar faces and relatable storytelling, the brand aims to connect with consumers who are increasingly evaluating appliances based not just on price but also on efficiency and reliability.

According to Sunil Jain, the campaign reinforces the brand’s focus on everyday practicality. “At Kenstar, innovation is about enhancing everyday living. Through this campaign, we are reinforcing our commitment to delivering best-in-class efficiency, durability, and sustainable cooling solutions for Indian homes,” he said.

Kenstar’s air cooler portfolio currently includes more than 50 models designed for different usage environments, from residential homes to commercial spaces. The lineup covers several formats including Maha Desert Coolers, Desert Coolers, Tower Coolers, Personal Coolers, Trolley Coolers, Window Coolers and Table-Top Coolers, allowing consumers to choose products based on room size, mobility needs and cooling requirements.

The range is powered by technologies such as BLDC Maxx Technology, Quadra Flow air delivery systems, Hydro Dense Mesh honeycomb cooling pads and heavy-duty double ball bearing motors designed to improve airflow and durability. These features are positioned as enabling stronger cooling performance while reducing electricity consumption.

Kenstar says the products are available across e-commerce platforms, quick commerce channels, direct-to-consumer platforms and traditional retail outlets across India. Santosh Bhamre noted that the campaign also aims to increase consumer awareness around energy-efficient cooling solutions as heatwaves continue to impact large parts of the country.

To support product availability and after-sales service, the company operates a nationwide support network of more than 560 service centers along with 29 branches and 18 warehouses. The brand also exports cooling solutions to over 30 countries, indicating its broader global distribution footprint.

For the appliance industry, campaigns like this reflect a larger shift in how cooling products are being marketed in India. As electricity costs and environmental concerns rise, manufacturers are increasingly highlighting energy ratings, warranty coverage and long-term efficiency alongside cooling performance. For consumers, this messaging aligns with growing interest in appliances that reduce operating costs while maintaining reliability during peak summer months.