Swiggy's Noice Launches ‘Noice Aa Raha Hai. Noice Chaa Raha Hai.’ Campaign
Swiggy's Noice has launched the 'Noice Aa Raha Hai. Noice Chaa Raha Hai.' campaign using humour to promote its snacks and pantry range.
SociapaHQ
Swiggy’s food brand Noice has launched a new digital campaign titled ‘Noice Aa Raha Hai. 'Noice Chaa Raha Hai.' is a humorous campaign that uses wordplay to showcase the increasing popularity of its snack and pantry products.
The campaign plays on the similarity between the brand name Noice and the word “noise”, turning everyday complaints about unwanted sounds into a light-hearted brand story.
The campaign features two digital films that start with characters reacting to ongoing “noise” but then realise that the “Noice” is actually the brand’s range of products.
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Check out the campaign here:
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Humour Driven:
In one of the movies, a man calls a window repair technician after repeatedly hearing 'noice' through a presumably soundproof window. As the technician checks out the window, packets of Noice snacks and pantry items start to arrive at the flat and the homeowner happily collects them. The film finishes with the tagline, “Noice Aa Raha Hain. Noice Chaa Ra Hai.”
The campaign is aimed at reflecting the growing popularity of Noice’s portfolio of snacks, spreads, beverages and pantry staples through relatable humour, says Swiggy.
Commenting on the campaign, Mayur Hola, Head of Brand, Swiggy said, “The response to Noice has been encouraging since its launch on Instamart. “We’re seeing consumers take to the brand en masse on Instamart, from nostalgic regional snacks and spreads to beverages and pantry favourites,” he said.
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Digital Rollout:
Hola also said the campaign reflects the increasing love consumers have shown towards the brand. “If there were an OnlyBrands, Noice would do rather well. The packaging screams pick me up, the product has us all coming back for more. “We’ve taken this consumer love and turned it into a playful campaign that’s as memorable as the products,” he said.
Swiggy will be rolling out the campaign across digital platforms and social media to enhance the awareness and engagement for the Noice brand among online shoppers.
