Philips’ 125-Rule Revolution Redefines Beard Grooming Expectations in India
Philips introduces the “19–20 ka nahi, 125 ka farak hai” campaign, showcasing precision trimmers that deliver sharper lines and swifter trims for modern Indian gents.
Prakhar
Cutting Through the Noise
Philips India has rolled out its latest beard-trimmer campaign with the catchy tagline “19–20 ka nahi, 125 ka farak hai”(“It’s not ₹20–₹20, the difference is ₹125”). The 30-second film contrasts bargain trimmers that drag and tug against Philips’ premium series that glides effortlessly, underscoring how the ₹125 premium ensures a pain-free, precise grooming experience.
Hero Product Features
The spotlight is on the Philips Series 7000 trimmer, featuring:
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Self-sharpening steel blades for lasting sharpness
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Skin-comfort technology to minimize irritation
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20 adjustable length settings for everything from stubble to full beard
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90-minute runtime on a single charge
Relatable Storytelling
The ad follows two friends preparing for a wedding. One uses a cheap trimmer and winces as it snags hairs; the other enjoys a smooth, confident groom using his Philips device. The glowing testimonial—“Bhai, farak bilkul dikhta hai”—drives home the value proposition.
Omnichannel Push
Philips supports the campaign with in-store demos in leading electronics retailers, influencer unboxing videos on YouTube, and targeted digital ads featuring coupon codes. Retail activations include “Feel the Glide” stations where shoppers test the trimmers on synthetic hair mats.
Grooming as Self-Care
By framing beard maintenance as more than a chore—an act of personal confidence and self-respect—Philips taps into a growing trend of men’s grooming rituals. The campaign positions its trimmer not just as a tool, but as an everyday ally in looking and feeling your best.
