JSW MG Motor Launches ‘EV Sahi Hai’ Campaign with Testimonials

JSW MG Motor India Launches ‘EV Sahi Hai’ Campaign to Boost Electric Vehicle Confidence

Cheil X has rolled out a new campaign for JSW MG Motor India under the banner ‘EV Sahi Hai’, aiming to encourage consumer trust and accelerate adoption of electric vehicles in the country.

The initiative opens with a collection of 10 testimonial-driven short films featuring real EV owners from varied walks of life. Each story shares firsthand experiences highlighting the advantages of EV ownership — from significant cost savings and lower environmental impact to improved affordability and a premium driving experience. Every film concludes with the unifying message: ‘EV Sahi Hai’.

The campaign borrows strategic inspiration from the Association of Mutual Funds in India’s widely recognised ‘Mutual Fund Sahi Hai’ movement, with the intention of creating similar public momentum, but for electric mobility.

Driving a Positive EV Narrative

Udit Malhotra, Head of Marketing at JSW MG Motor India, emphasised the company’s pioneering role in the Indian EV market.

“As one of the early entrants in the electric mobility space, JSW MG Motor India has consistently focused on building a supportive ecosystem through innovative solutions. Now, with ‘EV Sahi Hai’, we aim to proactively share real ownership experiences, demonstrating how EVs can deliver savings, reduce carbon footprints, improve affordability, and provide a superior driving feel. We believe this campaign will play a pivotal role in increasing EV sales and accelerating mass adoption,” Malhotra said.

The campaign’s authenticity stems from its reliance on real customer voices, ensuring credibility and relatability for potential buyers.

Addressing Misconceptions Through Storytelling

Amit Nandwani, National Creative Director at Cheil X, noted that while consumers recognise EVs as the future, misinformation and doubts remain barriers to purchase.

“The strongest push for change comes from satisfied customers. By showcasing genuine accounts from across India, we’re hoping to dismantle misconceptions and reassure hesitant buyers that switching to EVs is indeed the right choice,” he explained.

Kanika, Vice President and Head of Operations at Cheil X Delhi, highlighted the agency’s focus on impactful storytelling.

“At Cheil X, we see authentic narratives as powerful drivers of change. The ‘EV Sahi Hai’ campaign doesn’t just advertise — it inspires confidence, counters myths, and motivates action. It’s a movement towards shaping the future of mobility,” she said.

Multi-Platform Rollout

The films will be distributed across digital channels and television, with a second phase of the campaign planned for release in the near future.