Insights on Advertising Industry in 2022 and Wavemaker's Plans for 2023: Ajay Gupte

In a recent conversation with Sociapa, Ajay Gupte, the CEO of South Asia for Wavemaker, shared his insights on the advertising industry in 2022 and the plans for Wavemaker in the upcoming year. Gupte noted that 2022 was the first full year out of COVID and witnessed many transformations, including the rise of new businesses such as e-commerce, performance, and content.

Gupte further added that the FMCG sector faced a downfall, while services such as e-commerce, ed-tech, and digital platforms had a great time in 2022. Wavemaker India completed five years in 2022 and unveiled its vision of becoming the most wanted media agency in the country. Gupte shared that Wavemaker has a powerful global plan and the name "Wavemaker" means the team is here to make waves. He also shared that Wavemaker has been able to take its culture ahead and create practices before anyone else, which has helped the agency experiment and win almost every award last year.

In 2023, Wavemaker's key focus areas will be on wiping out the idea of having two different teams and instead having one team that can focus on all sectors for better brand performance. The expertise that Wavemaker has created should be seen by every one of its clients and be beneficial to all clients, according to Gupte. The CEO also emphasized the need for constant transformation for the growth of a business.

Gupte expressed his thoughts on the implications of the forthcoming technological innovations for the advertising industry. He noted that Wavemaker has a lot of techs that they are building for their product, and technology has become a part of daily life and a supporting plinth for brands. He also highlighted the importance of the Metaverse and Web 3.0, which provide experiences remotely and access experiences remotely. While many new technologies are in the learning phase, Gupte emphasized the need to not be carried away and do things for the sake of it.

Overall, Gupte's insights shed light on the advertising industry's constant transformation and the need for businesses to stay updated with the latest technological innovations. Wavemaker's vision of becoming the most wanted media agency in the country is a bold one, and their powerful global plan is sure to help them achieve their goal. With a focus on wiping out the idea of having two different teams and leveraging their expertise for the better performance of their clients' brands, Wavemaker is sure to make waves in the advertising industry in the coming year.