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Analysis
LinkedIn User Reimagines Popular Brands Through Everyday Indian ‘Jugaad’

LinkedIn User Reimagines Popular Brands Through Everyday...

SociapaHQ Jun 2, 2026 0 598

A LinkedIn post by Vrinda Vardhan reimagining everyday Indian household hacks through...

Industry
FSSAI Seeks Response From Blinkit After Consumer Reportedly Falls Ill After Consuming Curd

FSSAI Seeks Response From Blinkit After Consumer Reportedly...

SociapaHQ Jun 1, 2026 0 152

FSSAI has sought an explanation from Blinkit after a consumer allegedly fell ill...

Business
KFC India Appoints Ex-Blinkit Executive Souradip Sarkar As Growth Head

KFC India Appoints Ex-Blinkit Executive Souradip Sarkar...

SociapaHQ May 28, 2026 0 336

KFC India has appointed former Blinkit executive Souradip Sarkar as Head of Growth...

Analysis
Blinkit, Zepto, Instamart Drive Bengaluru’s Quick Commerce Dominance: ICICI Securities

Blinkit, Zepto, Instamart Drive Bengaluru’s Quick Commerce...

SociapaHQ May 19, 2026 0 1028

ICICI Securities says Bengaluru has emerged as India’s most concentrated quick commerce...

Analysis
FSSAI Seeks Explanation From Blinkit Over Poor-Quality Egg Complaints

FSSAI Seeks Explanation From Blinkit Over Poor-Quality...

SociapaHQ May 19, 2026 0 783

FSSAI has reportedly asked Blinkit to explain consumer complaints regarding poor-quality...

Campaigns
Blinkit’s Viral ‘Scream Challenge’ Turns Ice Cream Discounts Into Internet Trend

Blinkit’s Viral ‘Scream Challenge’ Turns Ice Cream Discounts...

SociapaHQ May 18, 2026 0 340

Blinkit’s “Scream for Ice Cream” challenge has gone viral online, with users screaming...

Campaigns
From Lakmé to Biryani Blues: How brands are turning the Diet Coke shortage into a win

From Lakmé to Biryani Blues: How brands are turning the...

SociapaHQ Apr 28, 2026 0 138

A Diet Coke shortage became a viral moment, with brands like Blinkit and Biryani...

Campaigns
Fevicol Shoefix Links Valentine’s Love With Saving Your Favourite Shoe Pair

Fevicol Shoefix Links Valentine’s Love With Saving Your...

SociapaHQ Feb 13, 2026 0 150

Pidilite’s Fevicol Shoefix uses a 90s Bollywood romance lens in its Valentine’s...

Campaigns
Schweppes and Blinkit Join Forces for 10-Minute Party-Prep Solution

Schweppes and Blinkit Join Forces for 10-Minute Party-Prep...

Anureet Kaur May 28, 2025 0 143

Schweppes’s fizzy mixers and Blinkit’s rapid grocery service team up in “Party in...

Campaigns
Boat and Blinkit’s PSA Urges Real Gifts Over Social-Media Likes

Boat and Blinkit’s PSA Urges Real Gifts Over Social-Media...

Prakhar May 10, 2025 0 190

Boat collaborates with Blinkit on a cheeky Mother’s Day PSA—encouraging real-world...

Business
Relaxo Steps Up: Footwear Now On Blinkit, Zepto, Swiggy Instamart

Relaxo Steps Up: Footwear Now On Blinkit, Zepto, Swiggy...

Prakhar May 5, 2025 0 154

Relaxo expands digital footprint by listing footwear on Blinkit, Zepto, Swiggy Instamart—delivering...

Inside Edge
Q-Commerce Giants Celebrate Mango Season by Letting Fruit Take Center Stage

Q-Commerce Giants Celebrate Mango Season by Letting Fruit...

Prakhar Apr 26, 2025 0 151

From Zepto to BigBasket, q-commerce platforms spotlight mangoes in vibrant campaigns—curated...

Business
Airtel Teams With Blinkit To Seamlessly Deliver Fresh SIM Cards

Airtel Teams With Blinkit To Seamlessly Deliver Fresh SIM...

Prakhar Apr 16, 2025 0 138

Airtel partners with Blinkit for rapid SIM card delivery, merging innovative logistics...

Campaigns
Fortune Foods Blinkit: Ramadan Ad Celebrates Togetherness, Joy, and Unity

Fortune Foods Blinkit: Ramadan Ad Celebrates Togetherness,...

Prakhar Mar 28, 2025 0 113

Fortune Foods Blinkit introduces a heartwarming Ramadan ad that celebrates togetherness,...

Campaigns
Smart Vision Reimagined: Lenskart’s Phonic Delivers Next-Gen Audio Eyewear Magic

Smart Vision Reimagined: Lenskart’s Phonic Delivers Next-Gen...

Prakhar Feb 20, 2025 0 160

Lenskart’s revolutionary Phonic audio eyewear, now on Zepto, redefines connectivity...

Business
Makeup in Minutes: Etude x Blinkit Revolutionizes Beauty Delivery!

Makeup in Minutes: Etude x Blinkit Revolutionizes Beauty...

Prakhar Jan 18, 2025 0 142

Etude partners with Blinkit to deliver Korean makeup products in just 10 minutes,...