Tag: Digital Marketing

Industry
Meta-GWI finds social media, Reels, influencers drive Indian gamers

Meta-GWI finds social media, Reels, influencers drive Indian...

Study reveals: Nearly half of casual gamers and 43% of real-money gamers originate...

Technology
Meta launches Instagram's creator marketplace, connecting Indian content creators and brands

Meta launches Instagram's creator marketplace, connecting...

Meta introduces ML-based recommendations, leveraging Instagram data for brands to...

Analysis
Programmatic Advertising: The future path for digital marketing evolution

Programmatic Advertising: The future path for digital marketing...

According to Dentsu e4m Digital Advertising Report 2024, programmatic buying accounted...

Sports
Son of Kargil veteran; mother pawned jewelry for cricket kit

Son of Kargil veteran; mother pawned jewelry for cricket...

Despite father's career plans, Agra boy replaces KS Bharath in India-England third...

Industry
Digital CAC rises: Strategies for D2C brands in challenging times

Digital CAC rises: Strategies for D2C brands in challenging...

Soaring digital CAC attributed to rising Cost Per Impression on platforms like Meta...

Technology
WhatsApp Ads: Revolutionizing Marketing Strategies for Businesses in India

WhatsApp Ads: Revolutionizing Marketing Strategies for...

Explore how WhatsApp ads are reshaping marketing, driving engagement, and delivering...

Industry
Adapting to the Appetite: Zomato and Swiggy Revolutionize Advertising Landscape

Adapting to the Appetite: Zomato and Swiggy Revolutionize...

As users actively engage, platforms become key spaces for advertisers. Experts note...

Technology
2024 heralds major tech upgrades, shaping mobile marketing landscape ahead

2024 heralds major tech upgrades, shaping mobile marketing...

As AI ascends, experts foresee a transformative revolution, not just evolution,...

Industry
When CTV made significant advances in India in 2023

When CTV made significant advances in India in 2023

Advertisers also notice CTV's abilities to increase viewer engagement and ad recall

Industry
Brand safety: A major concern for marketers in advertising strategies?

Brand safety: A major concern for marketers in advertising...

Industry experts describe the challenging task brands face in preserving their reputation...

Technology
Google ad uproar: Just a minor issue or something significant?

Google ad uproar: Just a minor issue or something significant?

Google's response to allegations involves allowing advertisers to exclude their...

Technology
Brand Strategies in the Age of Google's Innovative Generative AI Search

Brand Strategies in the Age of Google's Innovative Generative...

Navigating Google SGE's New Features: Expert Advice for Brands and Advertisers to...

Technology
Social Media Platforms Engage in Fierce E-commerce Advertising Rivalry

Social Media Platforms Engage in Fierce E-commerce Advertising...

Evolution of Internet Habits Fuels Intense Competition Among Emerging Social Media...

Technology
Meta Introduces AI Tools for All Advertisers, Enhancing Campaigns

Meta Introduces AI Tools for All Advertisers, Enhancing...

Meta Unveils Generative AI Tools Accessible to All Advertisers, Boosting Creativity...

Inside Edge
Gauahar Khan Joins R for Rabbit as Brand Ambassador for Baby Products

Gauahar Khan Joins R for Rabbit as Brand Ambassador for...

Actress Gauahar Khan partners with R for Rabbit, promoting top-quality baby products,...

Inside Edge
Times Group organizes ET Leadership Excellence Awards 2023

Times Group organizes ET Leadership Excellence Awards 2023

The ET Leadership Excellence Awards 2023 North edition, hosted by the Times Group,...