Ferrero India Appoints Zoher Kapuswala Marketing Head

Ferrero India has entrusted Zoher Kapuswala with marketing leadership for its entire product line in the country — Nutella, Ferrero Rocher, Tic Tac, and Kinder — as of September 1, 2025. This move consolidates what were separate brand-led marketing efforts into a unified structure. The change aligns with Ferrero Group’s global strategy of bringing more cohesion across its brands. 

Kapuswala’s Journey & Strengths
Kapuswala has been part of Ferrero for over ten years. Throughout this time, he has led several high-visibility projects: refreshing Tic Tac’s packaging and flavour portfolio; launching influencer-led campaigns for Nutella; and executing immersive in-store and retail activations around Ferrero Rocher Moments. These initiatives have positioned Ferrero’s brands more strongly in India, especially among younger and trend-sensitive consumers.

Strategic Intent Behind the Move
According to Kapuswala, this integrated marketing structure is designed to deepen consumer connection through innovation, relevance, and experiences that resonate culturally. Ferrero aims to maintain each brand’s unique identity while speaking with a more cohesive and consistent voice in the marketplace.
The shift reflects an attempt to streamline operations, improve synergies, and make better use of resources across its portfolio.

Market Context & Growth Prospects
India’s market for premium chocolates, spreads, and confectionery has been showing strong double-digit growth. As competition increases, consumers expect more than product quality — they demand great storytelling, powerful brand experiences, and social relevance. Ferrero appears to be responding accordingly. 
The premium end of the spreads and confectionery segment is also expanding, opening up new opportunity for Ferrero’s differentiated value proposition. 

Challenges & Risk Areas
While consolidation offers many advantages, Ferrero must ensure that individual brands do not lose their distinctiveness. Nutella’s consumer base, for example, expects a different brand voice from Ferrero Rocher’s seasonal gifting identity. Balancing uniformity with distinctiveness will be key.
Another challenge is that integrated efforts often demand greater coordination, quicker decision-making, and alignment on budget, creative direction and metrics across brands. Failure in any of those areas could dilute the benefits of this structural change.

What to Expect Moving Forward
Going ahead, Ferrero’s marketing under Kapuswala is likely to push more innovation in packaging, flavour, and experiential touchpoints. Also expected are more integrated campaigns that cross brand lines, digital-first storytelling, regional customization, and stronger influencer and retail activations.
If done well, this structure could help Ferrero build stronger loyalty, better ROI on marketing spend, and a sharper competitive edge in India’s growing premium food and confectionery market.