Clear Premium Water Launches Campaign With Hrithik Roshan Against Duplicate Bottled Water Brands
Clear Premium Water has launched a new campaign featuring Hrithik Roshan focused on raising awareness around duplicate packaged drinking water brands in India.
SociapaHQ
Clear Premium Water has launched a new advertising campaign featuring Hrithik Roshan aimed at raising awareness around duplicate and lookalike packaged drinking water brands in India.
The campaign, titled “Pani Ho Toh Clear,” draws parallels between imitation in popular culture and imitation products within the packaged drinking water market.
According to the company, the campaign uses Hrithik Roshan’s long-standing popularity and the culture of imitation around his dance moves and film characters to highlight concerns around counterfeit-style packaging and misleading similarities in bottled water branding.
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Campaign Pushes Authentic Water Choices:
The company said the initiative focuses on consumer awareness around authenticity, safety standards and product quality rather than targeting competitors directly.
Clear Premium Water noted that India’s packaged drinking water market is currently estimated to be valued at more than USD 7 billion.
According to the company, several regional and local brands use packaging styles, labels and cap designs that closely resemble established packaged water brands.
The campaign is built around the tagline “Pani Ho Toh Clear,” which the company described as both a brand message and a consumer awareness call encouraging buyers to verify authenticity before purchasing packaged drinking water products.
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Safety Messaging Drives Campaign:
The company said the campaign aims to encourage consumers to “look twice, choose consciously, and demand the original,” positioning the initiative as part of a broader category responsibility effort rather than competitive advertising.
Commenting on the campaign, Hrithik Roshan said he has observed the company’s focus on quality standards over the past three years.
“I admire their authenticity and drive to deliver safe drinking water to their consumers,” Roshan said.
He added that he was pleased to be associated with a campaign that places customer safety at the centre of its communication.
For marketers, the campaign reflects how brands are increasingly using celebrity-led storytelling and cultural references to address broader category concerns beyond direct product promotion.
The campaign also highlights growing conversations around authenticity, safety and consumer trust within India’s expanding packaged food and beverage sectors.
