GIVA Launches ‘Men Want Gifts Too’ Campaign Featuring Aditya Roy Kapoor
GIVA has launched its “Men Want Gifts Too” campaign featuring Aditya Roy Kapoor to promote its men’s silver jewellery collection.
SociapaHQ
GIVA has launched a new campaign titled “Men Want Gifts Too,” aimed at positioning men more prominently within gifting culture while expanding awareness around its men’s silver jewellery collection.
The campaign features Aditya Roy Kapoor as the face of GIVA Men Silver and builds on a social media-led conversation initiated by the brand through the hashtag #ChahiyeKyaLadkonko.
According to the company, the campaign emerged after GIVA asked social media users what men wanted, prompting responses around feeling seen, celebrated and included within gifting occasions.
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Campaign Reimagines Men’s Gifting:
The idea has now been developed into a larger campaign and brand film starring Aditya Roy Kapoor.
In the film, Kapoor is shown scrolling through his phone and commenting on how other men receive gifts from their partners while quietly wishing for similar gestures himself.
The story takes a turn when his girlfriend reveals that she has already ordered him a piece from GIVA’s men’s silver jewellery collection.
The campaign film uses humour and relatable relationship dynamics to position gifting for men as both emotionally meaningful and socially relevant.
Commenting on the launch, Ishendra Agarwal said the campaign reflects the brand’s belief that jewellery is meant for everyone.
“For too long, men have stood on the sidelines of gifting culture, admiring what their friends received, quietly wishing someone would think of them,” Agarwal said.
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Men’s Jewellery Market Expands:
He added that the campaign is intended to encourage gifting moments focused on men while positioning the collection around confidence, simplicity and self-expression.
According to the company, the GIVA Men Silver collection includes chains, rings, bracelets and kada designs crafted in 925 sterling silver.
The collection starts at ₹799 and is available through GIVA’s website and retail stores.
For marketers, the campaign reflects how jewellery and lifestyle brands are increasingly challenging traditional gifting norms while targeting male consumers through emotionally relatable storytelling and contemporary relationship narratives.
The campaign also highlights the growing expansion of men’s jewellery categories within India’s fashion and gifting market.
