Birla Opus Paints Colors Hawa Mahal in Joyful New Ad

Birla Opus Paints’ New Film Brings Colourful Life to Jaipur’s Hawa Mahal

After the success of its first campaign film featuring the iconic Gateway of India, Birla Opus Paints has now dropped the second installment of its vibrant and heartwarming brand series, ‘Celebrating Colours of India’. This time, the spotlight shines on Jaipur’s Hawa Mahal, one of India’s most celebrated architectural landmarks.

Titled ‘Duniya Ko Rang Do’ (Colour the World), the latest animated film continues to promote the idea that a little colour and care can bring about powerful transformations, both in spaces and in people’s attitudes. Through charming animation and a soulful soundtrack, the ad not only celebrates colour but also subtly encourages civic responsibility.

A Celebration of Culture, Colour, and Cleanliness

Set against the stunning pink backdrop of Jaipur, the ad starts with the Opus Boy — the animated mascot of Birla Opus Paints — watching on as a group of tired and disheartened clean-up marshals attempt to sweep around the area of Hawa Mahal. Feeling uninspired and slow, they go about the motions until Opus Boy springs into action.

As the film unfolds, the cheerful little hero sprinkles colour and positive energy around the area. The marshals, seeing their environment come alive with vibrant hues, slowly begin to take pride in their work. With renewed energy, they clean up with passion, standing taller and smiling brighter.

The film acts as a metaphor, gently nudging viewers to realise how everyday contributions—like maintaining cleanliness—can be made joyful and fulfilling when paired with appreciation and a splash of colour.

Artistic Collaboration and Global Creation

The animated film was created by collaboration between Leo India (creative agency) and Zombie Studio, a top-rated animation studio based in Brazil. With Ram Sampath’s signature uplifting music in the background, the film achieves what words often cannot — communicating pure emotion and energy through rich visuals and sound.

According to Inderpreet Singh, Head of Marketing, Birla Opus Paints:

“Strategically building on the success of our ‘Gateway of India’ film, we are scaling our 'Duniya Ko Rang Do' philosophy. Through our Opus Boy, we illustrate how colour, through small, impactful acts, can breathe new life into familiar spaces.”

This campaign is more than advertising—it’s a celebration of India’s beautiful heritage wrapped in a message of positivity and civic pride.

Out-of-the-Box Media Rollout

To ensure maximum reach and inspiration, the campaign is being rolled out across several platforms:

• Television
• Digital and social media platforms
• Out-of-Home (OOH) displays in major Indian cities
• Print and radio channels

By syncing its message with both modern platforms and traditional media, Birla Opus Paints is boldly aiming to connect with both young and older generations, those deeply rooted in India’s culture and those shaping its future.

A Growing Series with a Powerful Message

The ‘Celebrating Colours’ series is shaping up to be one of India’s most thoughtful and visually enchanting brand campaigns in the paint segment. Featuring iconic landmarks from different regions of India, this series goes beyond paint and interiors—it invites viewers to see colour as a force for good.

The emotional tone, rich visuals, and universal messaging ensure that this campaign resonates across cultural and geographic boundaries. By linking local pride with visual storytelling, Birla Opus Paints hits a sweet spot rarely seen in current-day advertisements.

With many more landmarks and regions left to cover, audiences are excitedly hoping where Opus Boy might go next—from Kerala’s houseboats to Varanasi’s ghats or Delhi’s Red Fort.