mPokket Appoints Naveen Polishetty as Brand Ambassador
mPokket has named Naveen Polishetty as its brand ambassador and launched the 'mPokket Ante Non-Stop Growth' campaign targeting young borrowers.
SociapaHQ
Digital lending platform mPokket has signed actor Naveen Polishetty as its brand ambassador and unveiled a new campaign called ‘mPokket Ante Non-Stop Growth’ that underscores the financial aspirations of young professionals and the significance of access to credit.
The campaign, created by Social Panga, includes a 35-second master film and two 20-second films. The campaign takes inspiration from Polishetty’s personal career journey to illustrate the difficulties many young people face in accessing credit despite their ambitions and abilities.
The films are about young professionals who face financial constraints, but who are looking for career opportunities and entrepreneurial aspirations, with access to formal credit presented as a tool that can help unlock their potential.
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Youth Focus:
The company said the campaign has been tailored for borrowers in Andhra Pradesh and Telangana where Polishetty has a huge fan following, especially in non-metro markets. It will be published through digital channels.
Commenting on the campaign, Gaurav Jalan, Founder and CEO, mPokket said, “Young Indians are working hard and getting results but often find it hard to access credit when they need it most.”
Since its launch, he added, 6.5 million Indians have taken their first formal loan through the platform, with nearly 79% of these new-to-credit (NTC) borrowers being under the age of 25 years when they took out their first loan.
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Jalan said mPokket looks to fill the gap between one’s potential and the financial support received.
The new brand ambassador, he said, was a natural choice for the campaign as his journey mirrored the experience of many young Indians who had to prove themselves time and again before getting opportunities.
The company is committed to further strengthen its positioning as a lending platform that helps young consumers to create their financial identity and facilitates long term personal and professional growth with ‘mPokket Ante Non-Stop Growth’.
