Apple’s New Ad Calls Out the Overload of Health Advice
Apple’s latest iPhone and Apple Watch ad highlights the confusion caused by conflicting health advice on social media.
SociapaHQ
Apple has introduced a new commercial for the iPhone and Apple Watch that tackles the growing surge of unsolicited health and wellness tips being given both on and off the internet.
The 30-second film, titled Health with iPhone + Apple Watch, depicts a relatable modern-day situation of being surrounded by conflicting opinions on health, fitness and wellbeing.
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Check out the campaign here:
Health Advice Overload:
The ad starts with a woman in a queue at a cafe and strangers around her start giving health tips. Someone says coffee raises cortisol levels, someone else says cardio is bad for gains, some people do n't care about sleep, some people are all about the latest wellness fad. Suggestions come from people in queue, people walking down the street and even drivers nearby.
The noise just gets louder. A notification pops up on the woman’s Apple Watch. She pulls out her device, opens the Health app on her iPhone and sees her cardio fitness is above average.
The commercial ends with the message, “Listen to your body. “Not everyone.”
The campaign taps into a broader reality of the social media age, where consumers are bombarded with an endless stream of health recommendations, trends and warnings across platforms. There is so much information that people are often unsure what advice to follow.
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Apple’s Message:
Apple’s storytelling, which calls out a familiar situation, is part of an effort to position its health-tracking features as a source of personal insight in a time of increasing noise around health and wellness discussions.
The campaign is following a pattern that Apple has used in a number of its earlier advertisements. Its “Get a Mac” campaign compared Macs with traditional PCs, and its “Mind your own business” privacy campaign raised awareness of app tracking and user consent.
Apple’s new effort is directed at the health information overload that has become a defining feature of modern digital life.
And in the end, the ad makes a simple point: in a world of opinions about health and well-being, your own data and your own awareness might matter more than the advice of strangers.
