JioStar, ICC Launch Campaign Ahead Of ICC Women’s T20 World Cup 2026

Official broadcast and digital partner of the ICC Women’s T20 World Cup 2026, JioStar, has partnered with the International Cricket Council (ICC) to launch an integrated marketing campaign to generate excitement and engagement ahead of the tournament.

Central to the campaign is a film that seeks to challenge perceptions of women’s cricket fandom. Passengers initially think the men's team is about to board, set aboard an aircraft waiting for 'world champions'. Then the women’s cricket team of India walks in and the scene changes. We see the difference in the passion of a young fan and the relatively subdued response of the others.

The campaign comes after the ICC Women’s Cricket World Cup 2025 which had good viewership and attendance in India. The initiative by JioStar and the ICC is aimed at increasing fan engagement and support for the Indian women's cricket team in the run-up to the T20 World Cup.

Check out the campaign here:

Also Read: Coca-Cola Rolls Out Soccer Ball-Shaped Bottles Ahead of FIFA World Cup 2026

Changing Fan Perceptions:

Commenting on the campaign, Siddharth Sharma, Head, Content, Sports, JioStar said, “This initiative is to break the perceptions that have long been associated with fandom and recognition in women’s cricket.

“After a historic ODI World Cup triumph, Team India have proved they are one of the world’s strongest teams. Our campaign is about addressing a subtle truth about fandom in India, contrasting old proclivities for traditional hero veneration with that of the unconditioned pride of a younger generation,” Sharma said.

“India’s women’s cricket team are world champions, and it’s time they are cheered on with the same fervour and belief reserved for any Team India side,” he added.

As part of the campaign, JioStar has also released a film for promotion featuring actors Alia Bhatt and Sharvari Wagh. The film focuses on a podcast conversation and examines how younger audiences are starting to notice women cricketers alongside other sporting icons.

Also Read: Servotech Renewable Launches ‘Raho Roshan, Bina Tension’ Ad Campaign With Sonu Sood

Beyond The Broadcast:

The campaign goes beyond advertising with the introduction of #T20CreatorClub.  The programme will involve creators, cricket influencers and social media personalities to create content around players, their journeys and stories leading up to the tournament.

A dedicated programming slate will also be rolled out by JioStar across JioHotstar and Star Sports. The line-up includes Hum Hogaye Kamyab, celebrating India’s ICC Women’s Cricket World Cup 2025 win; Jasba Jeet Ka, following the team’s build-up; India’s X-Factor, profiling key squad members; and Expert’s View, offering analysis and discussions around the competition.

The ICC Women’s T20 World Cup 2026 will take place in England and Wales from June 12-July 5 and will feature 12 teams, the largest field in the tournament’s history.

Harmanpreet Kaur-led India will start their campaign against Pakistan on June 14. The team will also play Netherlands, South Africa, Bangladesh and Australia in the group stage and all India matches will start at 7.30 pm IST.

The tournament will be telecasted on JioHotstar and Star Sports Network.