7UP Unveils Sonic Logo to Refresh Brand Experience

7UP, PepsiCo’s iconic refreshment brand, is making waves in India with the launch of its first-ever sonic logo—a bold move that transforms how consumers experience the brand. This new sonic identity is more than just a catchy jingle; it’s a carefully crafted audio signature designed to deepen emotional connections, enhance brand recall, and make every interaction with 7UP truly unforgettable.

What Is the 7UP Sonic Identity?

Developed in partnership with sonic branding agency BrandMusiq, the new audio identity features a distinctive 7-note “MOGO” (musical logo). This isn’t just a random melody—each note is chosen to embody 7UP’s core traits of optimism, vibrancy, and youthful energy. The sound blends familiar cues from the world of fizzy drinks, like the crisp crack of a can and the splash of a pour, with a bespoke tune that captures the feeling of sunshine, bubbles, and upliftment.

Why Sound? The Power of Multisensory Branding

In today’s crowded digital world, brands need more than just strong visuals to stand out. Sound is a powerful tool for shaping how people feel and remember a brand. With its new sonic identity, 7UP is taking a leap into multisensory branding—where sight, sound, and even touch work together to create a lasting impression.

“With our new sonic identity, we bring to life the essence of 7UP—refreshing, vibrant, and full of character—in a way that resonates across platforms and cultures. This sonic identity is not just an audio asset. It’s an innovative leap into sensory branding,” said Shailja Joshi, Category Lead, Cola and Flavours, PepsiCo India.

How Was the Sonic Logo Created?

The process was a blend of art, science, and technology:

• AI-Powered Emotion Mapping: BrandMusiq used its AI tool, SoniqScan, to link music to emotions and ensure the MOGO matched 7UP’s personality.
• Consumer Feedback: The melody was tested and refined with real users to make sure it landed the “refreshment” feeling instantly.
• Iconic Sounds: The final MOGO combines the fizz and crackle of a 7UP can with an uplifting, memorable melody.

Rajeev Raja, founder and Soundsmith at BrandMusiq, explained,

“We weren’t just creating a sound, we were bottling a feeling. The rush of freshness, the playful splash, the upliftment you get when you take a sip. The swiftly ascending 7-note MOGO captures all of that in a way that’s light, cool, and instantly recognizable”.

Where Will You Hear It?

The sonic identity is rolling out first in Bengaluru, where it will be heard across in-store coolers and retail spaces—making the sound of 7UP an immediate, unmistakable part of the shopping experience. From there, it will extend to digital platforms, TV, and other physical touchpoints, ensuring that every encounter with 7UP is both seen and heard.

Why This Matters

• Stronger Brand Recall: A unique sound helps 7UP stand out and stick in people’s minds, especially in a market crowded with beverage choices.
• Deeper Emotional Connection: Multisensory cues like music and sound can make people feel more connected to a brand.
• Consistent Experience: The sonic logo will be used everywhere, from ads to retail stores, creating a unified and memorable brand world.

With its new sonic identity, 7UP is redefining what refreshment sounds like. By blending technology, creativity, and a deep understanding of consumer emotions, the brand is setting a new standard for how companies connect with people in a multisensory age. Next time you hear that crisp, uplifting melody, you’ll know: refreshment is just a sip—and a sound—away.