Goibibo Unveils Comic Campaign Featuring Sunil Grover, Kiku Sharda and Rishabh Pant

Goibibo has rolled out a new digital campaign built around comedy, casting Sunil Grover and Kiku Sharda alongside brand ambassador Rishabh Pant in a series of short films designed for online audiences.

The campaign features two character-led sketches where Grover and Sharda lean into their familiar comic styles, playing exaggerated personalities caught in increasingly chaotic conversations. The tone is intentionally fast, absurd and rooted in the kind of humour that performs well on social feeds. Just as the exchanges peak, Pant steps in to cut through the noise with a clear brand message: “Aise Baat Nai Banti, Badhiya Deals ke liye Goibibo pe Dealpanti.”

Also Read: Goibibo, Rishabh Pant & AI: Travel Gets Personal

Humour Led Deals Storytelling:

The idea is simple and recognisable. Use humour to grab attention, then land the product promise cleanly. In this case, Goibibo is reinforcing its positioning around travel deals, while packaging it in a format that feels native to internet content consumption.

Raj Rishi Singh, chief marketing officer at Goibibo, said the thinking reflects how audiences engage today. “Our audience lives on the internet, and so does our sense of humour. With Sunil, Kiku and Rishabh in the mix, we wanted to create something playful, topical, and unmistakably Goibibo. At its heart, the promise is the same one our users know us for: amazing deals, delivered with a smile.”

For Pant, the campaign leans into familiarity and relatability rather than performance. “It’s always fun being part of a Goibibo campaign, and this one was an absolute laughter riot with Sunil paaji and Kiku bhai on set. It’s a fun concept and I think the audience will love it. Only Goibibo could pull off a deals moment like this. That’s Dealpanti at its best,” he said.

Comedy Drives Recall:

The campaign has been conceptualised by Restless@MagicCircle and produced by Petromax India Films. According to executive creative director Shray Chawla, the brief focused on keeping the humour grounded and immediate. “Find humour in the moment, make it real, and make it land for our audience,” he said, adding that Pant’s entry provides a clear and consistent finish across both films.

For brands, the campaign highlights a continuing shift toward creator-style storytelling and short format comedy as a way to drive recall. For media and platforms, it reinforces how celebrity familiarity still works when paired with format-native writing. For consumers, the takeaway is straightforward: entertainment first, message second, but delivered quickly.

As travel platforms compete for attention in a crowded digital space, campaigns like this show how humour remains a reliable hook, especially when tied to a clear and repeatable brand line.