Industry Veterans Rajasree Chatterjee And Saptak Banerjee Launch Wibe Algo

A group of industry professionals has launched Wibe Algo, a new venture focused on growth strategy and business systems integration, as brands increasingly look beyond fragmented marketing efforts to more structured, outcome driven models.

The company has been founded by Rajasree Chatterjee and Saptak Banerjee, both bringing experience across brand strategy, technology, and business growth. Chatterjee has previously worked on brands such as ITC, Hershey’s, Dream11, Philips, Tata and ICICI, while Banerjee’s background spans organisations including Dun & Bradstreet, AFS and SCL, along with projects for HCL Infosystems, Ethio Telecom, Ooredoo Group and NCR Corporation.

Shift From Campaigns To Systems:

Wibe Algo is positioning itself around what it calls “growth architecture”, a model that integrates strategy, technology, intelligence and execution into a single system. At the centre of this approach is an AI led intelligence layer designed to analyse how consumers discover brands across platforms, an area that has become increasingly complex with the rise of multi channel behaviour.

“We are seeing a clear shift in how growth needs to be approached,” said Chatterjee. “The focus is moving from running campaigns to building systems that are structured, measurable, and directly aligned to revenue.”

Banerjee pointed to a broader industry gap. “The challenge today is not access to tools or platforms, but the lack of integration. Businesses are optimising parts of the journey, but not the system as a whole,” he said, adding that the company aims to build systems that are scalable and capable of delivering predictable outcomes.

Push For Integrated Growth Systems:

The leadership team also includes Manoj Motiani as Chief Creative Officer and Partner, Rajeev Sharma as Chief Strategy and Growth Officer, and Sanchit Deshmukh as Director for Performance Marketing and Media. Motiani has previously worked at Ogilvy, handling brands such as Cadbury, Castrol and ICICI Bank, while Sharma has held roles at JWT, Ogilvy and TBWA, including serving as India P and L head for JWT Digital.

The launch reflects a wider shift in the marketing ecosystem, where brands are under pressure to connect data, creativity and media performance more tightly. Fragmented tools and siloed teams have often led to inefficiencies, particularly in areas like customer acquisition cost, retention and measurement.

“Creativity today has to do more than communicate, it has to contribute to business outcomes,” said Motiani, highlighting how expectations from creative roles are evolving alongside performance metrics.

For brands and marketers, this signals a move toward integrated growth systems rather than isolated campaigns. As consumer journeys become less linear and more platform driven, the ability to connect intelligence, decision making and execution could become a key differentiator. For agencies and consulting firms, it also raises the bar on delivering measurable impact rather than just visibility.