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Campaigns
Kelvinator freezes Mumbai moment to showcase powerful cooling performance

Kelvinator freezes Mumbai moment to showcase powerful cooling...

Kelvinator uses a frozen live performer at Carter Road to demonstrate AC cooling...

Campaigns
Kansai Nerolac tests paint strength with bold near space experiment

Kansai Nerolac tests paint strength with bold near space...

Kansai Nerolac sends its exterior paint to near space, showcasing durability through...

Business
Unilever bets on creators to reshape future of global marketing

Unilever bets on creators to reshape future of global marketing

Unilever plans to collaborate with 300000 creators, signaling a shift toward influencer-led...

Campaigns
Youva taps Naruto fandom to make stationery cool again

Youva taps Naruto fandom to make stationery cool again

Navneet’s Youva partners with Naruto to launch themed stationery, using anime fandom...

Campaigns
Diet Coke disappears from shelves as supply pressures quietly rise

Diet Coke disappears from shelves as supply pressures quietly...

Diet Coke faces shortages in India as West Asia tensions and aluminum supply issues...

Campaigns
Adidas India builds intrigue with Ranveer Singh teaser campaign

Adidas India builds intrigue with Ranveer Singh teaser...

Adidas India drops a cryptic teaser with Ranveer Singh, creating curiosity and social...

Campaigns
Nykaa celebrates 14 years with giant cake at Bandstand

Nykaa celebrates 14 years with giant cake at Bandstand

Nykaa marks its 14th birthday with an interactive cake installation at Bandstand,...

Campaigns
Bergner turns cookware into lifestyle statement with Excalibur launch

Bergner turns cookware into lifestyle statement with Excalibur...

Bergner launches Excalibur cookware with Vikas Khanna, using a fashion-inspired...

Business
Bonn Enters Lucknow with a Fresh Promise: A Taste of Nawabi Quality in Every Slice

Bonn Enters Lucknow with a Fresh Promise: A Taste of Nawabi...

Bonn enters Lucknow with a commitment to freshness and quality, offering a diverse...

Campaigns
Atomberg uses humour and nostalgia for smart purifier campaign

Atomberg uses humour and nostalgia for smart purifier campaign

Atomberg launches a water purifier campaign with Jackie Shroff, blending humour...

Campaigns
Indriya celebrates Akshaya Tritiya with emotion driven jewellery campaign

Indriya celebrates Akshaya Tritiya with emotion driven...

Indriya unveils its Akshaya Tritiya campaign featuring Krithi Shetty, focusing on...

Campaigns
Bisleri brings marketing in house ending decade long agency partnership

Bisleri brings marketing in house ending decade long agency...

Bisleri moves its marketing in house, ending ties with 82.5 Communications and signaling...

Campaigns
PUMA India Launches #RCBEverywhere Campaign to Celebrate RCB Fandom Beyond Matchdays

PUMA India Launches #RCBEverywhere Campaign to Celebrate...

PUMA India launches the #RCBEverywhere campaign with RCB, encouraging fans to wear...

Business
Reed Hastings to Step Down from Netflix Board After Nearly 30 Years

Reed Hastings to Step Down from Netflix Board After Nearly...

Reed Hastings, co-founder of Netflix, announces his departure from the board after...

Campaigns
Jack and Jones blends music and fashion for youth culture

Jack and Jones blends music and fashion for youth culture

Jack and Jones Spring Summer 2026 campaign taps into music and youth culture, blending...

Campaigns
WforWoman blends AI and fashion storytelling after Paris runway debut

WforWoman blends AI and fashion storytelling after Paris...

WforWoman launches AI-led campaign after Paris Fashion Week debut, combining technology...