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Campaigns
Tyaani Jewellery Enlists Kusha Kapila for Youthful Campaign

Tyaani Jewellery Enlists Kusha Kapila for Youthful Campaign

Tyaani Jewellery's 'Forces of Tyaani' campaign, featuring Kusha Kapila, emphasizes...

Campaigns
CRED's Gambhir Ad: Surreal AI Satire Unveiled

CRED's Gambhir Ad: Surreal AI Satire Unveiled

CRED's latest ad features Gautam Gambhir reacting to a bizarre AI-generated commercial,...

Campaigns
SW Network Makes iPhone Season Unmissable Ahead of Flipkart’s Big Billion Days

SW Network Makes iPhone Season Unmissable Ahead of Flipkart’s...

SW Network partners with Flipkart for iPhone Season during Big Billion Days, blending...

Campaigns
Himalayan Celebrates Clay Artistry with Limited-Edition Campaign

Himalayan Celebrates Clay Artistry with Limited-Edition...

Himalayan Natural Mineral Water honors Himalayan artisans through handcrafted mugs...

Campaigns
Mahima Kukreja & Nikhil Guha Join Grey India’s Creative Leadership

Mahima Kukreja & Nikhil Guha Join Grey India’s Creative...

Grey India appoints Mahima Kukreja as Group Creative Director and Nikhil Guha as...

Campaigns
Sanya Malhotra Stars in Flite's New 'Sar Utha Kadam Badha' Campaign

Sanya Malhotra Stars in Flite's New 'Sar Utha Kadam Badha'...

Saatchi & Saatchi India's latest Flite campaign, featuring Sanya Malhotra, reimagines...

Campaigns
Kenstar's 'Bath Ban Jaye' Campaign Promotes New Water Heater Range

Kenstar's 'Bath Ban Jaye' Campaign Promotes New Water Heater...

Kenstar launches 'Bath Ban Jaye' campaign highlighting new water heaters with advanced...

Business Spotlight
Sanjeevni Organics’ Barsana Magic Launches Protein Range for Wellness

Sanjeevni Organics’ Barsana Magic Launches Protein Range...

Discover Barsana Magic’s new Protein Range—delicious coffees and Everyday Protein...

Industry
Experience Becomes Key Media for D2C Brands

Experience Becomes Key Media for D2C Brands

D2C brands are shifting focus from acquisition to customer experience, investing...

Campaigns
E-commerce Embraces Entertainment with Celebrity-Led Campaigns

E-commerce Embraces Entertainment with Celebrity-Led Campaigns

E-commerce brands are transforming shopping into entertainment by integrating celebrity-led...

Industry
KBC's ₹350 Crore Ad Game: Why Brands Still Bet

KBC's ₹350 Crore Ad Game: Why Brands Still Bet

Despite 17 seasons, KBC commands premium ad rates, blending star power, legacy,...

Industry
Summercool Launches First TVC with Ajay Devgn

Summercool Launches First TVC with Ajay Devgn

Summercool unveils its debut TVC featuring Ajay Devgn, highlighting comfort, durability,...

Campaigns
Nike's 'Why Do It?' Reimagines 'Just Do It' for Gen Z

Nike's 'Why Do It?' Reimagines 'Just Do It' for Gen Z

Nike's 'Why Do It?' campaign redefines greatness as a choice, inspiring Gen Z athletes...

Campaigns
Urban Company's 'Chhote Sapne?' Celebrates Service Professionals as Entrepreneurs

Urban Company's 'Chhote Sapne?' Celebrates Service Professionals...

Urban Company's latest campaign, 'Chhote Sapne?', highlights the entrepreneurial...

Campaigns
Gresbond Reinvents Tile Adhesive Ads with Humor

Gresbond Reinvents Tile Adhesive Ads with Humor

Kajaria's Gresbond launches a witty digital campaign, blending humor with reliability...

Industry
Himesh Reshammiya Channels Ravi Kumar for KFC's Epic Savers

Himesh Reshammiya Channels Ravi Kumar for KFC's Epic Savers

Himesh Reshammiya revives his iconic Ravi Kumar persona in KFC's new campaign, featuring...