MS Dhoni Launches ‘Muh Khol, English Bol’ Campaign with AI App SpeakX
Former Indian cricket captain MS Dhoni joins AI platform SpeakX as investor and brand ambassador, starring in the new 'Muh Khol, English Bol' campaign to help users build English-speaking confidence.
Sandhya
Former Indian cricket captain MS Dhoni has officially joined SpeakX as both an investor and brand ambassador. The AI-powered English-speaking platform announced the association alongside its latest digital video campaign, ‘Muh Khol, English Bol’, which aims to address conversational hesitation among Indian learners.
Addressing the Fear of Speaking English
The new campaign focuses on individuals who understand and read English but hesitate to speak it in daily interactions due to fear of judgment or making errors. Developed in collaboration with Mumbai-based creative agency ZeroFifty Mediaworks, the humorous video series encourages users to practice vocalizing the language actively. The campaign will roll out across digital channels and broadcast media.
Leadership Perspective on the Partnership
Arpit Mittal, CEO and Founder of SpeakX, highlighted that the platform aims to remove language barriers that hold people back in their professional and personal lives.
"Most Indians have studied English for years but often haven’t had the space to practise speaking without the fear of being judged," said Mittal. "MS Dhoni brings his natural confidence and energy to the campaign, and his investment in SpeakX and role as Brand Ambassador is a strong endorsement of both the problem we’re solving and the opportunity ahead."
Connecting Practice to Confidence
Commenting on his involvement with the platform, MS Dhoni stressed the role of consistent practice in building self-belief.
"Confidence doesn’t come from knowing more; it comes from putting yourself out there, practising and doing it again," Dhoni stated. "SpeakX gives people a space to practise English speaking and build confidence in real-life situations. I’m happy to be part of the journey and encourage learners as they make progress in the app."
In-App Integration for Learners
Beyond the marketing campaign, Dhoni's involvement extends directly into the user interface. He will feature inside the SpeakX app to celebrate milestones, recognize user progress, and motivate learners as they complete their daily speaking goals.
