Google Introduces Transparency Tool to Reveal AI-Made Advertisements
Google has launched a new feature in My Ad Center that will tell users when advertisements on Search, YouTube and Discover are created or edited using AI.
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Google has added a new transparency feature that will tell users when ads running on its properties were created or modified with the help of artificial intelligence.
The update will be available through the “My Ad Center” panel that can be accessed by clicking on the three-dot menu or information icon on ads that appear across Google Search, YouTube and Discover, the company said.
If AI was used to create or edit an advertisement, it will be noted in a new section called “How this ad was made.”
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AI Ad Disclosure:
The feature is created to provide users with more insight into the ads they see as businesses increasingly use generative AI tools for marketing, Google said. These tools are being used by advertisers to create images, modify product images, put products into different settings, and cut back on traditional photography.
Advertisers who use Google’s own generative AI ad tools will automatically see the disclosure in the My Ad Center panel, the company said. Advertisers that use third-party AI tools will have the ability to manually indicate whether generative AI was used to create the advertisement.
Google said it will not independently verify AI use for ads created outside its own tools.
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Transparency Measures:
In some regions, disclosures regarding AI will automatically be added to ads or advertisers will have the option to opt into the new disclosure option.
The update is the latest step in a broader push by Google to bring more transparency to content created by artificial intelligence. The company said its generative AI tools already output invisible identifiers, such as SynthID, and it has required advertisers since 2023 to disclose synthetic or digitally altered content in election-related ads.
Google also reiterated its advertising policies prohibit misleading or deceptive ads, regardless of whether they are AI-generated. The company added that advertiser verification measures remain in place to help users understand who is behind the ads they are seeing.
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