Rajkummar Rao Turns Reporter for MR.DIY’s Fun New Campaign
Rajkummar Rao stars as a witty reporter in MR.DIY’s new campaign, spotlighting the brand’s vast, affordable range for Indian families.
Anureet Kaur
MR.DIY, one of India’s fastest-growing home improvement and lifestyle retail chains, has just unveiled a lively new campaign starring acclaimed actor Rajkummar Rao. Appointed as the brand’s ambassador, Rao steps into the shoes of a witty, relatable reporter in the campaign’s debut film, bringing MR.DIY’s promise of variety, value, and joyful discovery to life for millions of Indian shoppers.
“Milega Kya, Mat Pooch – MR.DIY Has SABKUCH”
The campaign revolves around the catchy tagline “Milega Kya, Mat Pooch – MR.DIY Has SABKUCH,” which translates to “Will you find it? Don’t even ask—MR.DIY has everything!” This phrase captures the sense of wonder and satisfaction that customers experience inside every MR.DIY store, where over 15,000 products await discovery across categories like home essentials, décor, stationery, toys, fashion accessories, and tech gadgets.
Rajkummar Rao: The Perfect Fit
Rajkummar Rao, known for his versatility and deep connection with everyday Indians, brings a unique charm to the campaign. In the film, he plays a spirited reporter who explores MR.DIY’s aisles, uncovering smart, useful, and often surprising finds that cater to every family’s needs. His humorous and heartfelt approach makes the campaign both entertaining and relatable, inviting viewers to experience the same sense of joyful discovery.
Rao shared his excitement about the partnership:
“I’m genuinely thrilled to be associated with MR.DIY because this is one of the favourite shopping destinations for me and my family. From the moment I stepped into their store, I felt like a kid in a wonderland—surrounded by smart, joyful, and surprisingly useful finds at every turn. It’s more than just a shopping experience; it’s a place where every day needs meet unexpected delights. The campaign line, ‘Milega Kya, Mat Pooch’, beautifully captures that feeling of joyful discovery—the kind that makes you smile because you found something you didn’t even know you were looking for. Bringing that essence alive on screen was not just fun—it was meaningful.”
Affordable Variety for Every Household
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MR.DIY stands out for its “Always Low Prices” philosophy, with products starting at just ₹19. This commitment to affordability and quality has made the brand a favorite among budget-conscious families. Whether it’s home improvement, festive décor, school supplies, or tech accessories, MR.DIY offers thoughtfully selected items that combine simplicity, style, and value.
Rapid Growth and Nationwide Presence
Since its entry into India, MR.DIY has rapidly expanded, now boasting a presence in over 110 cities. In just 4-5 years, the brand has established more than 2 million square feet of retail space, with ambitious plans to reach 5 million square feet in the next five years. Each store is designed to make shopping easy, fun, and full of surprises, ensuring that customers always leave with more than they expected.
Brand Values: Accessibility, Variety, and Everyday Joy
A senior spokesperson for MR.DIY India emphasized the significance of the new campaign:
“Rajkummar Rao embodies the essence of our brand—genuine, versatile, and deeply connected with the everyday Indian. He represents the values we cherish most—accessibility, variety, and the simple joy found in everyday moments. With this campaign, we’re not only strengthening our brand presence but reaffirming our commitment to offering more; more variety, more value, and more reasons to smile. ‘Milega Kya, Mat Pooch – MR.DIY Has SABKUCH’ isn’t just a tagline, rather it captures the wonder that unfolds within each of our stores every day.”
The Joy of Everyday Shopping
The new campaign film is already resonating with audiences, thanks to its blend of humor, relatability, and the universal appeal of finding unexpected treasures while shopping. It positions MR.DIY not just as a retail chain, but as a destination where families can fulfill their needs and enjoy the thrill of discovery—no matter their budget.
