Catch Spices Launches New Sprinklers Campaign Featuring Akshay Kumar
Catch Spices has launched a new campaign for its Sprinklers range featuring Akshay Kumar and Rajpal Yadav.
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Catch Spices, part of DS Group, has launched a new television commercial for its Catch Sprinklers range featuring Akshay Kumar along with a cameo appearance by Rajpal Yadav.
The campaign has been created by Dentsu Creative Webchutney and centres around a humorous storyline built on flavour experimentation and food preferences.
The film follows Akshay Kumar attempting to impress a woman by presenting dishes prepared by chefs portrayed by Rajpal Yadav in different comic avatars.
Throughout the advertisement, the dishes are shown transforming in flavour after various products from the Catch Sprinklers range are added.
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Humour Drives Seasoning Campaign:
The campaign concludes with a comic play on the phrase “raita phail gaya,” followed by the use of the Catch Raita Masala Sprinkler.
Commenting on the campaign, Arnab Ghatak Choudhury said the expansion of the Catch Sprinkler range reflects evolving consumer tastes and growing demand for convenient seasoning formats.
“Through this TVC campaign, we are reinforcing Catch’s commitment to offering innovative taste solutions for every cuisine, every mood and every occasion,” Choudhury said.
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Speaking about the campaign, Akshay Kumar said the film highlights the variety and flavour versatility of the product range through engaging storytelling.
“The storytelling is vivid and true to the authentic taste which comes through with a clarity that matches the actual experience of elevating everyday food moments,” Kumar said.
Surjo Dutt said the campaign was designed to celebrate personalised food preferences and the role seasoning can play in transforming everyday meals.
He added that the chemistry between Akshay Kumar and Rajpal Yadav helped bring humour and relatability to the narrative.
According to the company, the campaign is being rolled out across television, OTT and digital platforms.
For marketers, the campaign reflects how food and seasoning brands continue using celebrity humour and relatable kitchen moments to communicate convenience and flavour innovation in everyday cooking.
