Vaseline Launches Cloud Soft Moisturiser with Skydive Dubai Campaign
Vaseline India unveils Cloud Soft Light Moisturiser via #LaunchInTheClouds skydiving event in Dubai, highlighting lightweight texture with creators and immersive post-dive experiences.
Sumit Rawat
Vaseline India Debuts Cloud Soft Moisturiser With Skydiving ‘Launch in the Clouds’ Event
Vaseline India has announced the launch of its Vaseline Cloud Soft Light Moisturiser through a high-adrenaline activation titled #LaunchInTheClouds, introducing the brand’s first face moisturising product with a literal leap into the sky.
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Held at Skydive Dubai, the launch saw popular digital creators applying and showcasing the moisturiser mid-air to emphasize its ultra-lightweight texture and quick-absorbing formula. Influencers such as Ruhee Dosani, Agasthya Shah, Richi Shah, Nagma Mirajkar, Funcho, Radhika Sharma, and Shreemayi Reddy were part of the skydiving experience, sharing behind-the-scenes footage and live reactions with their followers.
After the dive, participants were welcomed into a specially themed Cloud Soft Sensory Lounge at Le Royal Meridien, Dubai, designed to bring the product attributes to life through tactile and sensorial installations. The lounge featured interactive spaces like a texture lab, fragrance bar, charm stations, and immersive product zones that blended skincare science with sensory indulgence.
Pratik Ved, vice president and head of skin care at Hindustan Unilever, commented on the significance of the launch:
“With Vaseline entering the face moisturising category, it was essential to combine the brand’s trusted hydration heritage with contemporary sensorial technology. Today’s consumers expect more than efficacy—they want products that feel delightful and align with elevated daily rituals. With Cloud Soft, we’ve delivered a moisturiser that offers deep hydration with an incredibly airy, lightweight feel. The launch event was designed to mirror that experience—memorable, uplifting, and truly unique.”
Through this campaign, Vaseline positions Cloud Soft as a breakthrough moisturiser that delivers both intense hydration and a feather-light application, highlighting its appeal to modern consumers who value both performance and sensorial pleasure in their skincare routines.
