Behrouz Biryani, Daawat Partner for Limited-Edition World Biryani Day Celebration
Behrouz Biryani has partnered with Daawat to launch 'Daawat-e-Behrouz', a limited-edition World Biryani Day collaboration featuring premium biryanis, digital campaigns and influencer activations.
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Daawat, the premium basmati rice brand, has collaborated with Behrouz Biryani to unveil the limited-edition collab, ‘Daawat-e-Behrouz’ to commemorate Daawat World Biryani Day 2026.
The campaign, running from June 27 to July 5, aims to offer consumers a premium biryani experience inspired by the royal culinary traditions by bringing together the royal recipes of Behrouz Biryani and Daawat Biryani Rice.
The special menu includes Behrouz’s signature biryanis prepared with Daawat’s long grain basmati rice, 23 aromatic shahi spices and the brand’s slow dum-cooking process.
The companies said the collaboration celebrates India’s enduring love for biryani while highlighting the importance of premium ingredients and culinary craftsmanship.
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Royal Collaboration:
The campaign will be amplified across digital platforms, creator tie-ups, menu integrations and the brands’ websites & apps, urging consumers to celebrate World Biryani Day with a “shahi daawat”.
Nishant Kedia, Chief Marketing Officer, Rebel Foods said, “The collaboration is also a reflection of the brand’s philosophy of delivering an authentic royal experience, with every biryani at Behrouz Biryani made to the finest ingredients.
“Our partnership with Daawat brings together two brands that have an uncompromising commitment to quality and craftmanship. “We wanted to celebrate Daawat World Biryani Day by offering the best Daawat rice, rich flavours and the signature Behrouz experience to our consumers with Daawat-e-Behrouz,” he added.
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Influencer Push:
As part of the campaign, Behrouz Biryani will also launch an influencer led activation with over 100 macro and micro influencers.
Macro creators will concentrate on the brand’s culinary expertise, premium positioning and product craftsmanship, while micro influencers will highlight the use of Daawat Biryani Rice and the overall royal biryani experience. The message, “Made with the Finest Daawat Biryani Rice” will be the base for the campaign.
The partnership is part of a broader trend of food brands joining forces to create limited-edition experiences around cultural occasions, leveraging product innovation, digital engagement and influencer marketing to enhance consumer participation.
