Fire-Boltt Enters Smartphone Market With New 'boltt' Brand
Fire-Boltt has entered the smartphone market with the launch of boltt, a Made-in-India brand offering affordable 4G and 5G devices through Flipkart and other retail channels.
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Fire-Boltt has entered the smartphone space with the launch of boltt, a new Made-in-India brand of smartphones, taking the company beyond wearables into the larger consumer electronics space.
Smartphones will be available through Flipkart and other distribution channels, utilising the e-commerce platform's nationwide presence to reach customers across India.
The move is the next step in the evolution of Fire-Boltt after building a connected consumer ecosystem of more than four crore users through its smartwatch and wearable portfolio.
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Smartphone Expansion:
The next line of boltt smartphones will be a series of 4G and 5G phones in the Evo and Ace series, focusing on affordability, dependability and everyday performance. The devices have been designed and manufactured in India considering the needs of the Indian consumer, the company said.
The new brand draws on years of consumer insights and category expertise to offer thoughtful design, dependable performance and accessible pricing, says Fire-Boltt.
Commenting on the launch Arnav Kishore, Founder and Chief Executive Officer of boltt said, “Millions of consumers have embraced Fire-Boltt into their daily lives over the years, helping us build one of the largest connected consumer ecosystems in India. boltt is the next chapter in this saga.
"Smartphones sit at the heart of how people connect, create, learn and aspire today, and we believe there is a significant opportunity for a homegrown brand that truly understands Indian consumers. With boltt, we are bringing together our consumer insights, technology expertise and commitment to India to create smartphone experiences that are designed for the country and built for its future," he added.
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Distribution Partnership:
Mukund Kedia, Senior Director at Flipkart, said the partnership aligns with the company's efforts to make smartphones more accessible across the country.
"Flipkart is deeply committed to making premium smartphone experiences accessible to consumers across metros and non-metros. With Flipkart's extensive distribution network and boltt's portfolio of 4G and 5G devices designed for everyday use, consumers across India will have access to smartphones that combine durability, performance and innovation," he said.
