PUMA Appoints Former HUGO BOSS CEO Mark Langer as Chief Financial Officer
PUMA has appointed former HUGO BOSS CEO Mark Langer as CFO from May 2026, completing a major leadership reshuffle.
SociapaHQ
PUMA SE has appointed Mark Langer as its new Chief Financial Officer, effective May 1, 2026, marking a key leadership change at the sportswear company as it prepares for its next strategic phase. Langer will take over global responsibility for finance, tax, legal, internal audit, and investor relations, stepping into the role as the company works through a broader management transition.
He succeeds Markus Neubrand, who will leave the CFO position on April 30, 2026, and is set to fully exit the company on September 30, 2026, after a structured handover period designed to ensure continuity across financial operations and governance.
Puma Leadership Team Reshaped:
Langer joins PUMA with more than 25 years of international leadership experience across major consumer and fashion businesses. Most recently, he served as CFO of Douglas AG, where he was involved in driving profitability focused transformation efforts. His earlier career includes a long tenure at HUGO BOSS, where he spent 17 years in senior leadership roles, including CFO from 2010 to 2017 and CEO from 2016 to 2020. His background also includes strategic consulting experience at McKinsey and Company and early career work at Procter and Gamble, giving him exposure across retail, brand management, and operational strategy.
The appointment completes a refreshed PUMA management board that will be in place from May 2026. The new leadership team will include Arthur Hoeld as CEO, Mark Langer as CFO, Maria Valdes as Chief Brand Officer, Matthias Baeumer as Chief Commercial Officer, and Andreas Hubert as Chief Operating Officer. The structure signals a coordinated effort to align financial discipline with brand and commercial execution as competition intensifies in the global sportswear market.
Puma Strategy Under Investor Focus:
For brands and investors, the change comes at a time when sportswear companies are under pressure to balance growth with margin stability, especially across volatile retail conditions and shifting consumer demand.
Langer’s experience in navigating transformation at established consumer brands is likely to be closely watched, particularly as PUMA works to strengthen its financial strategy while maintaining relevance in a crowded global market. For media and consumers, the leadership reset also signals potential shifts in how the brand positions itself across performance, lifestyle, and retail channels in the coming years.
