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Campaigns
Flipkart Plus Gets a Power Upgrade with Super Savings

Flipkart Plus Gets a Power Upgrade with Super Savings

Flipkart’s revamped Plus loyalty program offers SuperCoins, extra discounts, and...

Analysis
Matcha Craze Sweeps India’s Aesthetic and Wellness Scene

Matcha Craze Sweeps India’s Aesthetic and Wellness Scene

Matcha’s rise in India blends wellness, beauty and lifestyle, redefining café culture...

Campaigns
Titan’s New Women’s Collection Shines with Sobhita Dhulipala

Titan’s New Women’s Collection Shines with Sobhita Dhulipala

Titan’s latest collection with Sobhita Dhulipala celebrates women’s individuality...

Business Spotlight
2025 Grand Vitara S-CNG Gets 6 Airbags, Premium Upgrades

2025 Grand Vitara S-CNG Gets 6 Airbags, Premium Upgrades

Maruti Suzuki’s 2025 Grand Vitara S-CNG adds 6 airbags, top safety, and luxury features...

Campaigns
Meta Brings Ads to WhatsApp: What Users Need to Know

Meta Brings Ads to WhatsApp: What Users Need to Know

WhatsApp introduces ads in Updates tab, keeping chats private while launching new...

Campaigns
FCB, Havas Win Gold for India at Cannes Lions 2025

FCB, Havas Win Gold for India at Cannes Lions 2025

FCB and Havas win Gold at Cannes Lions 2025, with India securing nine metals on...

Campaigns
PETA’s Dog Milk Ad Sparks Outrage and Debate in India

PETA’s Dog Milk Ad Sparks Outrage and Debate in India

PETA’s dog milk billboard shocks India, igniting debate on dairy cruelty and veganism...

Campaigns
Bharat Connect Campaign Builds Trust in Digital Bill Payments

Bharat Connect Campaign Builds Trust in Digital Bill Payments

NBBL’s Bharat Connect campaign highlights trust, accessibility, and seamless bill...

Campaigns
Anytime Fitness Inspires India With Yoga Day Challenge

Anytime Fitness Inspires India With Yoga Day Challenge

Anytime Fitness launches “Breathe, Bend & Balance” campaign, encouraging India to...

Campaigns
Del Monte’s “Better Can” Campaign Makes Juicing Cool

Del Monte’s “Better Can” Campaign Makes Juicing Cool

Del Monte’s “The Better Can” campaign spotlights its hygienic, travel-friendly juice...

Campaigns
Times Black ICICI Bank Card’s New Ad Redefines Premium

Times Black ICICI Bank Card’s New Ad Redefines Premium

Times Black ICICI Bank Credit Card’s new ad film highlights its premium heritage,...

Campaigns
Servotech’s New TVC Makes Solar Power a Smart Household Choice

Servotech’s New TVC Makes Solar Power a Smart Household...

Servotech’s TVC urges Indian families to switch to solar and cut electricity bills...

Campaigns
Dettol’s 12-Hour Freshness Campaign Inspires Confidence

Dettol’s 12-Hour Freshness Campaign Inspires Confidence

Dettol’s new campaign promises 12-hour freshness, empowering Indians to stay confident...

Campaigns
Niyo’s Campaign Empowers Indian Students Abroad to Save Big

Niyo’s Campaign Empowers Indian Students Abroad to Save...

Niyo’s “Spend Smart. Save Smart.” campaign helps Indian students abroad save on...

Campaigns
Capri Loans Celebrates India’s Unsung Heroes with #TarrakiKeHaath

Capri Loans Celebrates India’s Unsung Heroes with #TarrakiKeHaath

Capri Loans’ #TarrakiKeHaath campaign honors hardworking hands powering India’s...

Inside Edge
Influencers Redefine Aspirational Housing: Selling Lifestyles, Not Homes

Influencers Redefine Aspirational Housing: Selling Lifestyles,...

Influencers drive aspirational housing trends, selling lifestyles and dreams—not...