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Campaigns
Cannes Lions 2025: India’s Shortlist Tally Reaches 85

Cannes Lions 2025: India’s Shortlist Tally Reaches 85

India’s Cannes Lions 2025 shortlist tally hits 85 led by BBDO’s Ariel #ShareTheLoad...

Campaigns
G-Shock and Vicky Kaushal Inspire Youth to “Rise Above”

G-Shock and Vicky Kaushal Inspire Youth to “Rise Above”

G-Shock’s “Rise Above” campaign with Vicky Kaushal celebrates resilience, individuality,...

Campaigns
Kriti Sanon Becomes Tetley’s New Green Tea Wellness Icon

Kriti Sanon Becomes Tetley’s New Green Tea Wellness Icon

Kriti Sanon joins Tetley as the face of its new green tea wellness range, promoting...

Campaigns
CashKaro’s “Goatswami” Ad Exposes Coin Rewards Gimmick

CashKaro’s “Goatswami” Ad Exposes Coin Rewards Gimmick

CashKaro’s “Goatswami” ad spoofs debate shows, highlighting why real cashback beats...

Business Spotlight
Secret Sauce Wins PR Mandate for Bindu Fizz Jeera Masala

Secret Sauce Wins PR Mandate for Bindu Fizz Jeera Masala

Secret Sauce Communications to boost Bindu Fizz Jeera Masala’s brand presence with...

Campaigns
Amazon Prime Video Doubles Ads: What Viewers Need to Know

Amazon Prime Video Doubles Ads: What Viewers Need to Know

Prime Video now shows 4–6 minutes of ads per hour. Here’s what it means for viewers...

Inside Edge
Mark Read’s WPP Legacy: Stability Amid Rapid Change

Mark Read’s WPP Legacy: Stability Amid Rapid Change

Mark Read’s WPP tenure brought stability and transformation, preparing the agency...

Campaigns
Gozoop Wins Creative Mandate for Haldiram Nagpur’s QSR

Gozoop Wins Creative Mandate for Haldiram Nagpur’s QSR

Gozoop to craft creative strategy for Haldiram’s new Nagpur QSR, boosting regional...

Campaigns
Jennifer Aniston and Smartwater Reunite for Refreshing Campaign

Jennifer Aniston and Smartwater Reunite for Refreshing...

Jennifer Aniston returns for Smartwater’s 2025 campaign, inspiring healthy choices...

Campaigns
DLF Honors Global Indians at Times Square with Privana North

DLF Honors Global Indians at Times Square with Privana...

DLF salutes global Indians at Times Square, celebrating Privana North’s success...

Campaigns
Foxtale’s “No Fox Given” Comedy Night Empowers Indian Women

Foxtale’s “No Fox Given” Comedy Night Empowers Indian Women

Foxtale’s “No Fox Given” comedy event tackles stereotypes, blending laughter and...

Campaigns
Amway’s Nutrilite Triple Protect: Triple Power for Your Health

Amway’s Nutrilite Triple Protect: Triple Power for Your...

Amway launches Nutrilite Triple Protect, a plant-based supplement for immunity,...

Campaigns
Jio and Krafton Launch India’s First Gaming Pack

Jio and Krafton Launch India’s First Gaming Pack

Jio and Krafton unveil India’s first gaming pack with 5G speeds, exclusive BGMI...

Campaigns
Sachin Tendulkar Joins Reddit as Global Brand Ambassador

Sachin Tendulkar Joins Reddit as Global Brand Ambassador

Reddit appoints Sachin Tendulkar as brand ambassador, bringing exclusive cricket...

Campaigns
Havas Goes All-In on AI, Transforming Global Operations

Havas Goes All-In on AI, Transforming Global Operations

Havas accelerates its shift to AI-led operations, investing €400 million in tech...

Campaigns
BMW’s Octowaltz Redefines Luxury Car Ads with Artistry

BMW’s Octowaltz Redefines Luxury Car Ads with Artistry

BMW’s Octowaltz campaign uses a waltzing octopus to spotlight innovation, precision,...