NDTV Appoints Gaurav Mehrraa as Revenue Head for Brand Studio, Hindi & Regional Business

Gaurav Mehrraa has joined NDTV as Revenue Head, Brand Studio, NDTV Hindi & Regionals, as the media network sharpens its focus on content-led brand solutions and revenue growth across Hindi and regional markets.

Mehrraa has over two decades of experience in branded content, media sales, growth strategy and integrated marketing solutions. In his new role he will focus on expanding NDTV’s Brand Studio offerings, deepening partnerships with advertisers and agencies and driving content-led revenue opportunities across the network’s Hindi and regional platforms.

He comes to NDTV from TV9 Network where he was National Head & Vice President, spearheading content-led growth across both broadcast and digital businesses.

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Industry Veteran:

Mehrraa has served in senior leadership roles at various media and telecommunications organisations during his career, including Network18 Group, Zed Entertainment Enterprises, Reliance Broadcast Network, CNBC-TV18, Idea Cellular and Vodafone India.

Mehrraa is an alumnus of DAV College, Amritsar and Faculty of Management Studies (FMS). He has built and scaled branded content businesses through integrated campaigns that combine editorial storytelling, digital engagement, influencer marketing and on-ground activations.

His portfolio includes campaigns like Castrol Super Mechanic Contest, Mahindra Unlimit Bharat, Sensodyne Oral Health Awareness, Samsung Campaigns, Castrol Pragati Ki Paathshaala, and Ultratech Baat Ghar Ki.

Welcoming Mehrraa to the organisation, Rahul Kanwal, CEO and Editor-in-Chief, NDTV, said the appointment aligns with the company’s strategy of expanding its presence in Hindi and regional markets.

“Gaurav brings a strong understanding of brands, markets and content-led revenue. As NDTV expands its Hindi and regional footprint, his experience in building scalable brand solutions and partnerships will add significant strength to our growth journey,” Kanwal said.

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Leadership Vision:

Rahul Shaw, Chief Experiences Officer, NDTV, said Mehrraa’s experience in revenue generation and content-led marketing would strengthen the network’s Brand Studio business.

“Gaurav’s appointment reflects our focus on bringing in revenue leaders who combine market experience with collaboration, creativity, and strong execution. We are delighted to welcome him and look forward to the value he will bring to our Brand Studio business,” Shaw said.

Commenting on his new role, Mehrraa said NDTV’s credibility and multi-platform presence made it an attractive opportunity.

“NDTV is one of India’s most respected and credible media brands across languages and platforms. I am excited to join the team and build brand solutions that combine trust, storytelling and measurable impact for our partners,” he said.