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Case Study
Campa Cola Comeback: Ambani’s Disruptive Strategy Shakes Indian Market

Campa Cola Comeback: Ambani’s Disruptive Strategy Shakes...

Discover how Mukesh Ambani revived Campa Cola, disrupting India’s soft drink market...

Campaigns
Amazon and CaratLane Promise Fast, Sparkling Jewellery Delivery

Amazon and CaratLane Promise Fast, Sparkling Jewellery...

Amazon India and CaratLane join hands for fast, secure jewellery delivery, bringing...

Campaigns
Gatorade and F1 Academy Drive a New Era for Women in Motorsport

Gatorade and F1 Academy Drive a New Era for Women in Motorsport

Gatorade partners with F1 Academy, fueling female drivers with elite sports science,...

Campaigns
Deepika Padukone and Hilton Redefine the Art of the Stay

Deepika Padukone and Hilton Redefine the Art of the Stay

Hilton and Deepika Padukone’s new campaign celebrates memorable stays, thoughtful...

Campaigns
India’s Ad Market Booms as Global Growth Slows

India’s Ad Market Booms as Global Growth Slows

India’s advertising market outpaces the world, with 8.4% growth in 2025 as global...

Campaigns
KitKat’s “Snap to Decide” Gives Gen Z a Break

KitKat’s “Snap to Decide” Gives Gen Z a Break

KitKat’s “Snap to Decide” campaign turns decision-making into fun, letting Gen Z...

Campaigns
Ranbir vs Anil: VIDA’s New Ad Sparks Scooter Showdown

Ranbir vs Anil: VIDA’s New Ad Sparks Scooter Showdown

Ranbir and Anil Kapoor battle over electric vs classic scooters in VIDA’s witty...

Campaigns
Elivaas Inspires Families to Make New Memories With Dad

Elivaas Inspires Families to Make New Memories With Dad

Elivaas’ Father’s Day campaign urges families to slow down, reconnect, and create...

Campaigns
Ambrane’s “Size Dekh Ke Judge Kiya?” TVC Packs a Big Punch

Ambrane’s “Size Dekh Ke Judge Kiya?” TVC Packs a Big Punch

Ambrane’s new PowerMini 10 TVC uses a father-son story to show that true strength...

Campaigns
DDB Mudra’s “Aaj Kya Karoge?” Puts Meta AI in India’s Creative Spotlight

DDB Mudra’s “Aaj Kya Karoge?” Puts Meta AI in India’s Creative...

DDB Mudra’s “Aaj Kya Karoge?” campaign introduces Meta AI as India’s new creative...

Campaigns
Meta Tightens Teen Safety on Instagram and Facebook

Meta Tightens Teen Safety on Instagram and Facebook

Meta boosts safety for teens on Instagram and Facebook with stricter controls, parental...

Campaigns
Kareena Kapoor Khan Champions Purity in Organic Tattva’s New Campaign

Kareena Kapoor Khan Champions Purity in Organic Tattva’s...

Kareena Kapoor Khan joins Organic Tattva as brand ambassador, urging Indian families...

Campaigns
Social Media Now Drives Product Discovery for 8 in 10 Indians

Social Media Now Drives Product Discovery for 8 in 10 Indians

Most Indians discover products via social media, with Meta platforms like Facebook...

Business Spotlight
Apple’s Liquid Glass Interface Faces Backlash for Lack of Originality

Apple’s Liquid Glass Interface Faces Backlash for Lack...

Apple’s new Liquid Glass design is drawing criticism for its similarity to older...

Campaigns
Spotify and IndiGo’s 6E Shuffle: Music Meets Travel

Spotify and IndiGo’s 6E Shuffle: Music Meets Travel

Spotify and IndiGo’s 6E Shuffle delivers custom playlists and travel inspiration,...

Campaigns
Insurance Celebrates Father’s Wisdom in New Campaign

Insurance Celebrates Father’s Wisdom in New Campaign

SBI General Insurance’s Father’s Day video honors the timeless wisdom and care fathers...