Vodafone Idea, Meta Partner To Launch Silent Mobile Verification For Vi Users

Vodafone Idea (Vi) and Meta announced the launch of Silent Mobile Verification (SMV) capabilities for Vi subscribers on WhatsApp, Facebook and Instagram to make digital authentication fast, safe and password-free.

According to reports, the new solution leverages the network-based authentication technology to verify users’ mobile numbers in the background, without requiring them to enter one-time passwords (OTPs), switch between applications or wait for SMS-based verification messages.

In the integrated scenario, verification requests are authenticated directly in the telecom network of Vi, offering a seamless user experience and minimising friction in the account access and verification phases.

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Secure User Verification:

The companies said the capability will enable a number of user journeys across Meta platforms, including new user registration, mobile number verification, logging in and re-logging in, account recovery and authentication during security checks.

The program is designed to make the onboarding process easier, offer more convenience and strengthen defences against phishing attempts and identity related fraud.

The collaboration arrives amid a growing emphasis by digital platforms, telecom operators and policymakers on bolstering trust and security in India’s fast-growing digital ecosystem. Network-based verification technologies such as SMV are emerging as an important tool to enable secure and reliable authentication across online services.

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Beyond OTPs:

Commenting on the development, Abhijit Kishore, CEO, Vodafone Idea Limited said, “Telecom networks are playing an increasingly important role in supporting secure digital experiences.

“Telecom networks are increasingly playing an important role in enabling safer digital experiences. With millions of consumers relying on Vi’s secure telecom network every day, we can build these experiences at scale,” Kishore said.

“Through our partnership with Meta, we are enabling SMV capabilities that enhance cyber safety and reduce fraud risks, while creating seamless authentication experiences for users across some of the country’s most widely used digital platforms,” he added.

“The collaboration is a big step towards making verification more secure and user-friendly,” said Arun Srinivas, Managing Director and Country Head, India at Meta.

“Adding network-based authentication is a huge step forward in helping to make verification simple, seamless and more secure for our users across our platforms. “We are pleased to partner with Vi to bring this capability to their subscribers on WhatsApp, Facebook and Instagram,” said Srinivas.

The launch underscores the increasing adoption of telecom-powered authentication solutions as organisations seek to transition away from legacy OTP-based verification systems and enhance digital security for end users.