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Campaigns
Bingo! Turns Its “Big No” Into a Big Comeback

Bingo! Turns Its “Big No” Into a Big Comeback

Bingo! Potato Chips launches a bold, self-roasting campaign with new flavours and...

Technology
Why NLWeb Makes Schema Your Must-Have SEO Asset for the Agentic Web

Why NLWeb Makes Schema Your Must-Have SEO Asset for the...

Microsoft’s NLWeb turns websites into AI-queryable knowledge graphs. Schema.org...

Technology
Google Search Console Launches Query Groups, Making SEO Analysis Easier Than Ever

Google Search Console Launches Query Groups, Making SEO...

Google’s new Query Groups feature in Search Console Insights uses AI to cluster...

Technology
Beat Index Bloat: Essential Steps to Clean Up Your Website’s SEO

Beat Index Bloat: Essential Steps to Clean Up Your Website’s...

Index bloat can wreck SEO by filling Google’s index with low-value pages, hurting...

Technology
Unlocking B2B Success: How YouTube Ads Boost Brand Search and Lower CPL

Unlocking B2B Success: How YouTube Ads Boost Brand Search...

B2B advertisers saw cost-per-leads drop up to 47% after using YouTube Ads, highlighting...

Campaigns
Geki Heats Up India’s Ramen Craze with Its “K for Krazy. K for Korean.” Campaign

Geki Heats Up India’s Ramen Craze with Its “K for Krazy....

Geki’s new “K for Krazy. K for Korean.” campaign celebrates bold flavours, the love...

Campaigns
Sara Tendulkar Joins Cetaphil India for New SA Skincare Range

Sara Tendulkar Joins Cetaphil India for New SA Skincare...

Sara Tendulkar partners with Cetaphil India to launch the Gentle Exfoliating SA...

Campaigns
Aashirvaad Brings Chhath Puja Rituals Online with New Campaign

Aashirvaad Brings Chhath Puja Rituals Online with New Campaign

Aashirvaad’s 'Ghar Jaisa Chhath' microsite offers a digital, interactive experience...

Campaigns
MakeMyTrip Kicks Off Year-End Sale with Alia Bhatt and Ranveer Singh

MakeMyTrip Kicks Off Year-End Sale with Alia Bhatt and...

MakeMyTrip launches a month-long year-end sale, offering up to 50% off flights,...

Campaigns
Crompton Celebrates Chhath Puja with AI-Powered Film Connecting Generations

Crompton Celebrates Chhath Puja with AI-Powered Film Connecting...

Crompton launches an AI-powered Chhath Puja campaign highlighting trust, tradition,...

Campaigns
Crompton Celebrates Chhath Puja with AI-Powered Film Connecting Generations

Crompton Celebrates Chhath Puja with AI-Powered Film Connecting...

Crompton launches an AI-powered Chhath Puja campaign highlighting trust, tradition,...

Campaigns
Pulse Candy Turns Chhath Puja Into a Playful Digital Celebration

Pulse Candy Turns Chhath Puja Into a Playful Digital Celebration

Pulse Candy gamifies Chhath Puja with a 3D interactive runner game, blending tradition...

Technology
Mastering Apple Ads in 2026: Essential Strategies for Success

Mastering Apple Ads in 2026: Essential Strategies for Success

Apple Ads redefines paid growth in 2026, evolving beyond App Store search with advanced...

Campaigns
M.S. Dhoni Joins Hands with Arth by Emcure to Launch “So Jao” - A Campaign Promoting Better Sleep and Everyday Well-Being

M.S. Dhoni Joins Hands with Arth by Emcure to Launch “So...

M.S. Dhoni partners with Arth by Emcure for “So Jao” campaign, raising awareness...

Campaigns
Auto-Generated Videos in Google Ads: A Game-Changer for Demand Generation Campaigns

Auto-Generated Videos in Google Ads: A Game-Changer for...

Google’s latest Demand Gen update automatically turns image ads into videos, enabling...

Industry
Advertising Icon Piyush Pandey Leaves Behind a Timeless Creative Legacy

Advertising Icon Piyush Pandey Leaves Behind a Timeless...

Piyush Pandey passes away leaving India’s advertising world with unforgettable storytelling,...