Instagram Expands ‘Your Algorithm’ Feature to Give Users More Control Over Feed Recommendations
Instagram has expanded its ‘Your Algorithm’ feature to the main Feed, allowing users to view and adjust the interests that influence content recommendations on the platform.
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Instagram is bringing its “Your Algorithm” feature to the main Feed, giving users more insight into how the platform’s recommendation system works, as well as more control over the content they are served.
According to reports, the feature was previously only available in Reels and Explore, but will now also be rolled out to Feed recommendations, as part of Instagram’s wider push to make its algorithm more transparent and user-controlled.
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More Visibility Into Recommendations:
The update lets users see the interests and topics Instagram has attached to their accounts.
For example, if you have shown interest in travel, fitness, technology or fashion, the platform will surface those topics in the Your Algorithm section.
You can delete interests you no longer want to influence recommendations or add new topics to help shape what you see in the future.
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Giving Users Greater Control:
The move comes as social media platforms are increasingly trying to balance algorithm-driven discovery with user choice.
Recommendation systems have been deciding what people see online for years, often surfacing content from creators and accounts users don’t actively follow.
The expansion is part of a larger effort to help people tailor their experience rather than relying solely on automated recommendations, said Adam Mosseri, head of Instagram.
Recommendation engines have become central to modern social media platforms including Instagram, TikTok, YouTube, X and Threads.
These systems analyse user behaviour such as likes, shares, comments and watch time to determine which content is most likely to be relevant.
While recommendation algorithms have helped users discover new creators and communities, critics have argued that they often operate with limited transparency and offer users little direct control over the content they receive.
