Pepperfry Names Kiara Advani, Sidharth Malhotra Brand Ambassadors
Pepperfry names Kiara Advani and Sidharth Malhotra as brand ambassadors for its new ‘Fashion for Your Home’ positioning.
SociapaHQ
Furniture and home décor platform Pepperfry has appointed actors Kiara Advani and Sidharth Malhotra as its new brand ambassadors as it unveils a new brand philosophy, ‘Fashion for Your Home’.
The alliance aims to strengthen Pepperfry’s positioning around furniture and home décor as symbols of personal style, individuality and aspiration.
More than 60% of its customers buy home décor and home goods, the company said. The portfolio comprises more than 100,000 products across more than 50 categories, including furniture, décor, lighting and furnishings.
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Positioning Homes as Personal Style:
“The new philosophy is an extension of the company’s role in assisting Indian consumers in creating homes that express their personalities and aspirations,” said Ashish Shah, Founder and CEO, Pepperfry.
“With ‘Fashion for Your Home’ we are taking that journey one step further – acknowledging that homes today are an expression of personal style, aspirations and individuality,” said Shah.
Pepperfry is already working with over 100 leading D2C and home brands and is expanding its omnichannel footprint as it builds out a broader home ecosystem.
The company stated that Advani and Malhotra are ambassadors for “modern style and self-expression” and are in sync with the new brand positioning.
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Building an Omnichannel Home Ecosystem:
Umesh Sahay, Managing Director, TCC Concept, said the new brand chapter reflects Pepperfry’s ambition to become a leading home and lifestyle destination by combining technology, design and omnichannel retail experiences.
Pepperfry has operated in India's home retail segment for more than a decade and has built an omnichannel presence across the country.
