Analysis

Are brands on social media treading delicate, risky paths?

Are brands on social media treading delicate, risky paths?

Industry experts advise closer collaboration between brands and platforms, emphasizing...

Data.ai predicts a fall in Twitter and Threads by 2024

Data.ai predicts a fall in Twitter and Threads by 2024

According to Data.ai's recent analysis, microblogging apps are progressively losing...

India set to reach Rs 394 bn in programmatic ad revenue

India set to reach Rs 394 bn in programmatic ad revenue

As per the e4m-GroupM Programmatic Report, India's digital ad revenue is projected...

ICC World Cup Semifinal: Ind vs NZ Achieves 5.3 Crore Peak

ICC World Cup Semifinal: Ind vs NZ Achieves 5.3 Crore Peak

Ongoing ICC World Cup Match Sets New Record: Surpasses 4.4 Crore Viewers, Exceeding...

Understanding Google AdSense: Navigating Recent Changes for Publishers

Understanding Google AdSense: Navigating Recent Changes...

Experts Assess Noteworthy Updates: Appears Neutral for Publishers, Yet Strategic...

Meta's Revenue Surge: Unveiling the Drivers Behind Click-to-Message Ad Success

Meta's Revenue Surge: Unveiling the Drivers Behind Click-to-Message...

Remarkable growth in click-to-message ads showcases the potential of conversational...

Desi D2C Brands' Global Leap: Challenges and Opportunities in Sight

Desi D2C Brands' Global Leap: Challenges and Opportunities...

As Indian Brands Go Global, Navigating Cultural Differences, Legal Regulations,...

Does Data Analytics hold the key to optimizing performance marketing?

Does Data Analytics hold the key to optimizing performance...

In the absence of third-party cookies, experts explore the potential of AI-driven...

Disney+ Hotstar Sets New Record with 4.3 Crore Viewers for India vs New Zealand World Cup Match

Disney+ Hotstar Sets New Record with 4.3 Crore Viewers...

Disney+ Hotstar Achieves Record-Breaking Peak of 4.3 Crore Viewers in India vs New...

Festive Season World Cup: A Boon for Brand Marketing Strategies?

Festive Season World Cup: A Boon for Brand Marketing Strategies?

As ICC Men's World Cup aligns with India's festivities, advertisers contemplate...

According to the analysis, the worldwide advertising market would rise by 4.7% to $762.5 billion in 2024

According to the analysis, the worldwide advertising market...

According to the analysis, the worldwide advertising market would increase at a...

Are digital news providers experiencing a decline in mobile traffic?

Are digital news providers experiencing a decline in mobile...

The primary causes stated are a decrease in data and news consumption, a decrease...

Insights on Advertising Industry in 2022 and Wavemaker's Plans for 2023: Ajay Gupte

Insights on Advertising Industry in 2022 and Wavemaker's...

Ajay Gupte's insights on the advertising industry in 2022 and Wavemaker's plans...

Meta's AR Playbook will assist brands in connecting with customers

Meta's AR Playbook will assist brands in connecting with...

Marketing Initiative: More than 81% of Indian consumers believe that augmented reality...