Analysis
Connected TV Is Redrawing India’s Sports Advertising Playbook
Connected TV is reshaping sports advertising in India as brands shift budgets from...
Zudio Marketing Mix Explained (4Ps)
Zudio’s growth is powered by rapid trend rotation, everyday low pricing and store-led...
Yash Raj Films Denies Link Between ‘Mardaani 3’ Promotions...
Yash Raj Films denies claims that Mardaani 3 marketing was linked to viral posts...
RCB vs DC Final Signals Women’s Cricket’s Arrival as a...
The WPL 2026 final between RCB and DC highlighted women’s cricket’s rise as a dependable...
59% Digital Share Signals Media Reset as OOH Stays Resilient...
India’s ad landscape shifts as digital reaches 59% share in 2025, OOH shows growth,...
How Coca-Cola Painted Santa Red and Made Him Iconic
Coca-Cola’s holiday advertising helped define the modern Santa Claus, turning a...
Riding the Festive Wave: Nykaa’s Q2 GMV Growth Hits a New...
Nykaa’s Q2 FY2026 GMV hits a notable 30% rise, driven by early festive season demand,...
Param Sundari: A Visual Delight, But Lacks Emotional Depth
Param Sundari dazzles with visuals and music but falters in storytelling and performances,...
Matcha Craze Sweeps India’s Aesthetic and Wellness Scene
Matcha’s rise in India blends wellness, beauty and lifestyle, redefining café culture...
Campa Cola Comeback: Ambani’s Disruptive Strategy Shakes...
Discover how Mukesh Ambani revived Campa Cola, disrupting India’s soft drink market...
Hyundai India Achieves Record Domestic Sales for Third...
Hyundai India celebrates record domestic sales for the third year, driven by innovations...
Honda Cars India Posts 20% Growth in 2024 Sales
Honda Cars India achieves 20% growth in 2024, driven by record exports and strong...
2025: Pivotal Year for India's Creator Economy
India's creator economy is set to transform in 2025, with significant growth in...
Major Brands Join ONDC to Revolutionize India’s E-Commerce...
ONDC is revolutionizing India’s e-commerce, offering major brands and SMEs a chance...
Delhi, Dehradun Swiggy Instamart Users Spend Over Rs 20...
Swiggy Instamart users spent millions in 2024 on groceries, gadgets, and quirky...
Snapdeal Cuts Losses by 43% with Strong Growth in FY24
Snapdeal reduces losses by 43% in FY24 with increased revenue, strategic cost cuts,...
