Analysis

India set to reach Rs 394 bn in programmatic ad revenue

Sumit Rawat Dec 5, 2023 0 58

As per the e4m-GroupM Programmatic Report, India's digital ad revenue is projected...

ICC World Cup Semifinal: Ind vs NZ Achieves 5.3 Crore Peak

Sumit Rawat Nov 16, 2023 0 59

Ongoing ICC World Cup Match Sets New Record: Surpasses 4.4 Crore Viewers, Exceeding...

Understanding Google AdSense: Navigating Recent Changes...

Sumit Rawat Nov 14, 2023 0 67

Experts Assess Noteworthy Updates: Appears Neutral for Publishers, Yet Strategic...

Meta's Revenue Surge: Unveiling the Drivers Behind Click-to-Message...

Sumit Rawat Nov 9, 2023 0 72

Remarkable growth in click-to-message ads showcases the potential of conversational...

Desi D2C Brands' Global Leap: Challenges and Opportunities...

Sumit Rawat Nov 7, 2023 0 81

As Indian Brands Go Global, Navigating Cultural Differences, Legal Regulations,...

Does Data Analytics hold the key to optimizing performance...

Sumit Rawat Nov 2, 2023 0 54

In the absence of third-party cookies, experts explore the potential of AI-driven...

Disney+ Hotstar Sets New Record with 4.3 Crore Viewers...

Sumit Rawat Oct 23, 2023 0 82

Disney+ Hotstar Achieves Record-Breaking Peak of 4.3 Crore Viewers in India vs New...

Festive Season World Cup: A Boon for Brand Marketing Strategies?

Sumit Rawat Sep 28, 2023 0 111

As ICC Men's World Cup aligns with India's festivities, advertisers contemplate...

According to the analysis, the worldwide advertising market...

Sumit Rawat Jun 12, 2023 0 88

According to the analysis, the worldwide advertising market would increase at a...

For fiscal years 21-22, the television sector had a 25%...

Sumit Rawat Feb 25, 2023 0 115

Can ChatGPT write a new marketing script?

Sumit Rawat Feb 24, 2023 0 117

Are digital news providers experiencing a decline in mobile...

admin Feb 22, 2023 0 116

The primary causes stated are a decrease in data and news consumption, a decrease...

Insights on Advertising Industry in 2022 and Wavemaker's...

admin Feb 21, 2023 0 118

Ajay Gupte's insights on the advertising industry in 2022 and Wavemaker's plans...

Meta's AR Playbook will assist brands in connecting with...

admin Feb 1, 2023 0 139

Marketing Initiative: More than 81% of Indian consumers believe that augmented reality...

How CaratLane is benefiting from a strong omnichannel strategy

admin Jan 26, 2023 0 142

The advantages of implementing a strong omnichannel strategy, and the growth drivers...

Top OTT in India and third worldwide in terms of downloads...

admin Jan 18, 2023 0 83

MX Player, the top OTT platform in India, has achieved yet another milestone that...