Analysis

We Have High Hopes for An Increase in Consumer Demand

We Have High Hopes for An Increase in Consumer Demand

The most recent campaign for Dabur Chyawanprash and how the flagship brand performed...

The key initiatives for B2B marketing in 2023.

The key initiatives for B2B marketing in 2023.

Guest article by Sachin Sharma, Director of Enterprise Marketing Solutions at LinkedIn...

Positive Effect of Digital Marketing on Indian D2C Market

Positive Effect of Digital Marketing on Indian D2C Market

How brands may successfully use direct-to-consumer marketing, choosing the correct...

Why did e-commerce startups discontinue their TV advertising?

Why did e-commerce startups discontinue their TV advertising?

With the exception of the IPL season, major D2C brands did not advertise on TV for...

According to a GroupM report, India's ad revenue will increase 16.8% in 2023

According to a GroupM report, India's ad revenue will increase...

The This Year Next Year 2022 Global End of Year Forecast predicts that ad revenue...

According to Magnite Research, ads on streaming platforms in India attract more attention than ads on social media

According to Magnite Research, ads on streaming platforms...

According to 64% of streamers in India, advertisements on streaming platforms are...

The liquidity challenge and banks

The liquidity challenge and banks

Challenging situations. Banks must increase deposit rates in addition to tightening...

What makes “Bigg Boss” an advertisement magnet for the brands

What makes “Bigg Boss” an advertisement magnet for the...

“Bigg Boss” currently into its 16th season, continues to draw a variety of businesses...

Titan Company Limited Q2 profit jumps 34% to Rs 857 crore.

Titan Company Limited Q2 profit jumps 34% to Rs 857 crore.

Titan has reported a 34 percent year-over-year increase in its standalone profit...

Google Chrome most unsafe internet browser in 2022: Report

Google Chrome most unsafe internet browser in 2022: Report

According to the report, Google Chrome is the only browser with 303 new vulnerabilities...