Analysis
Trent Swaps Starbucks for Caffe Nero: How Tata’s Retail...
Discover why Trent partnered with British coffee chain Caffe Nero for Westside &...
Beyond the Scoop: How Baskin Robbins India is Shifting...
Baskin Robbins India expands its product portfolio beyond ice cream by launching...
Gen Z is shaping India’s beauty market: prevention first,...
Gen Z puts more of its wallet into beauty, while growing the category alongside...
53% of Those Seeking Mental Healthcare Waited Over a Year;...
Drawn from responses shared by 13,825 people before beginning mental healthcare...
Ferrero Rocher: How a Chocolate Brand Turned Gifting Into...
Ferrero Rocher has built a distinctive position around premium gifting, celebrations...
Nescafé: How a Coffee Brand Built a Culture Around Everyday...
Discover how Nescafé evolved from a 1938 instant coffee innovation into a global...
From Soap to Toothpaste: How New Veg/Non-Veg Labelling...
India mandates green and red/brown dots on soaps, shampoos, and cosmetics. Here...
Maggi Case Study: How Nestlé Built India's Most Loved Instant...
Explore how Maggi became India's most loved comfort food brand through smart marketing,...
How Lay’s Is Reinventing a 100-Year-Old Brand by Returning...
Lay’s has unveiled its biggest-ever rebrand, putting real potatoes, ingredient transparency...
Nike and Adidas Take Contrasting Creative Routes Ahead...
Nike and Adidas have adopted contrasting creative approaches for FIFA World Cup...
Emerging AI Jobs That Didn’t Exist a Few Years Ago
As AI adoption accelerates, new roles such as prompt engineers, AI auditors and...
Delhi Startup CarryMen Sparks Debate Over Convenience,...
CarryMen, a Delhi startup offering shopping assistants in crowded markets, is drawing...
Amul Case Study: Business Model, Marketing Strategy and...
Amul’s success story is built on cooperative ownership, smart marketing and a strong...
Apis India Q4 Net Profit Rises 27% To ₹10.35 Crore; FY26...
Apis India reported a 27.31% rise in Q4 FY26 net profit to ₹10.35 crore, while annual...
LinkedIn User Reimagines Popular Brands Through Everyday...
A LinkedIn post by Vrinda Vardhan reimagining everyday Indian household hacks through...
Delhi High Court Restrains Google From Using Hindware Trademark...
The Delhi High Court has barred Google from using “HINDWARE” as an advertising keyword...
