The House of Rare Elevates Vinita Sobarad to Retail Channel Head – Rare Rabbit EBO
The House of Rare has elevated Vinita Sobarad to Retail Channel Head for Rare Rabbit Exclusive Brand Outlets (EBOs). Formerly National Sales Manager, Sobarad takes charge of the brand’s expanding offline retail operations.
Sandhya
The House of Rare, a prominent player in the premium fashion and apparel landscape, has elevated Vinita Sobarad to the role of Retail Channel Head – Rare Rabbit EBO (Exclusive Brand Outlet).
In her new strategic mandate, Sobarad will spearhead leadership responsibilities for the brand’s exclusive retail footprint, overseeing operations, customer experience, and offline expansion strategy for Rare Rabbit’s standalone retail stores across the country.
Career Elevation
Transition from National Sales Manager to Channel Head
Prior to this elevation, Vinita Sobarad served as the National Sales Manager – Rare Rabbit, where she actively led sales strategies and retail market reach. Her promotion highlights The House of Rare’s focus on internal talent mobility and leadership continuity within its core retail verticals.
Sobarad shared the announcement directly on LinkedIn, expressing enthusiasm for her expanded role:
"I'm happy to share that I'm starting a new position as Retail Channel Head Rare Rabbit EBO at The House of Rare!"
Retail Growth & Market Outlook
Strengthening Rare Rabbit’s Exclusive Store Footprint
Rare Rabbit, the flagship menswear and lifestyle brand under The House of Rare umbrella, has been steadily expanding its brick-and-mortar footprint in major Indian metros and tier-1 markets.
With physical retail playing a critical role in premium consumer engagement, Sobarad’s leadership over the EBO channel is expected to further bolster store performance, brand presence, and seamless omnichannel retail integration.
