Analysis
Small firms become major contributors to digital ad spending...
Experts foresee startups and SMBs revolutionizing advertising by injecting innovation...
Digital Media surpasses combined share of TV, Radio, OOH,...
In 2023, digital media surpassed the combined shares of Television (32%), Radio...
Ad's Green Evolution: Eco-Friendly Revolution in Marketing...
Arvind Nair, Mirum India's VP, delves into ASCI's new guidelines combating greenwashing...
FMCG Giants Boost Ad Spending Amidst Improved Margins and...
Ad spend will predominantly target TV, especially sports and news channels, along...
FMCG industry anticipates increased consumption with favorable...
Positive measures for self-sufficiency in oilseeds boost FMCG, particularly food,...
Revolutionizing Brand Building: Insights from Myntra Ads'...
Explore the transformative impact of online retail media marketing on brand building....
Cinema ads hit again, all thanks to box office hits
Industry insiders report a positive shift in ad rates from the previous year, anticipating...
Digital Advertising Surpasses TV Industry Amid Economic...
Experts observe TV industry's dependence on major advertisers, while ad growth for...
India ranks third globally in video market, recent report...
In 2023, advertising formed 51% of online video revenues per Media Partners Asia,...
2023 Marketing: Embracing social responsibility, agility,...
Marketing leaders emphasized influencer collaborations, community nurturing, and...
Can Reliance-Disney India merger conclude within two months...
Legal experts foresee challenges finalizing the Reliance-Disney merger in 2 months,...
2024: GenAI's pivotal moment in the marketing landscape...
Generative AI transforms marketing, but Media Mix Modelling's complexity demands...
Influencer Marketing in 2023: Rise and Regulation Trends...
In 2023, authenticity reigns as brands prioritize genuine influencers with true...
Government allocated Rs 967 crore for print media ads since...
In Lok Sabha, I&B Minister Anurag Thakur disclosed: 1,48,363 periodicals registered...
Zee-Sony and RIL-Disney: corporate mergers shaping entertainment...
Exploring the mergers' market status by evaluating their values and share distribution...
2023: OOH's resilient resurgence defines the year in advertising
Industry players agree: Integration with mobile, social media, and location-based...
